If your company’s online presence isn’t pulling in the customers like it used to, it’s easy to panic. Maybe your website traffic is dwindling, your social media engagement is nonexistent, or your brand isn’t showing up when people search for it.
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You’re not alone. Plenty of businesses hit a rough patch online, but the good news is that there’s always a way to turn things around.
Take a Hard Look at Your Website
Here’s the thing: 96.55 percent of web pages get no organic traffic. Why? Well, for several reasons.
Perhaps the website is:
- Outdated
- Slow
- Difficult to navigate
- Has unappealing content
Think about it: had these been the qualities of a website you were visiting, would you stick around? No, right. Same goes for people visiting your website. If it’s not doing well technically as well as in terms of content, people won’t stick around.
It’s time to assess what’s working and what’s not. Ask yourself: Is your site mobile-friendly? Does it load quickly?
If any of these are lacking, it might be time for a refresh. Investing in a solid website redesign or even just optimizing what you have can make a world of difference.
Get Serious About Your Content
In 2022, global advertising spending wasted due to invalid traffic was estimated at $54.63 billion. Invalid traffic; what does that mean? Invalid traffic refers to any activity that doesn’t originate from a real user with genuine interest.
And when do users not feel interested on a website? Simple: when they are not interested in that website’s content. If your content is bland, inconsistent, or irrelevant, you’re going to struggle.
Take a step back and think about what your audience actually wants to read. Are you publishing regularly? Is your content fresh and up to date? Blog posts, videos, case studies – whatever format works best for your industry, commit to producing high-quality material that keeps your audience engaged.
Bring in an SEO Consultant
If your company is struggling to show up in search results, it might be time to call in an expert. Search engine optimization (SEO) isn’t just about throwing some keywords into your content and hoping for the best. It’s about making sure your website is structured properly, that your pages load fast, and that search engines can easily understand what you offer.
According to Dilger SEO Consultancy, an experienced SEO consultant or SEO agency can maximize your brand or company’s online presence. They will come in, analyze your site, figure out what’s holding you back, and create a strategy to improve your rankings.
Working with an SEO company or consultant means you’ll get expert insights into search engine optimization tactics that can drive real results. From keyword research to technical SEO fixes, they’ll help you climb up the search engine rankings.
Always remember to hire local SEO consultants as they can be of great help when it comes to local SEO. For instance, New York City has a lot of food trucks, and you have one there as well. Now, if your online presence – be it on social media or the greater internet – is faltering, do you call a consultant from Miami? No; you call an SEO consultant in NYC to help you out. They are better suited to handle local SEO problems.
Reevaluate Your Digital Advertising
If you’re running paid ads but not seeing results, you might be targeting the wrong audience or investing in the wrong platforms.
Take a deep dive into your digital ad strategy. Are you using Facebook, Instagram, Google Ads, or another platform? Are you A/B testing different ad creatives to see what works best?
Sometimes, just tweaking your ad copy or adjusting your audience targeting can make a significant difference. If you’re not confident in running ads yourself, hiring an expert can help ensure you’re getting the most out of your budget.
Strengthen Your Brand’s Reputation
Online reviews and customer feedback can make or break your reputation. If you’ve been neglecting your reviews, now’s the time to change that. Encourage happy customers to leave positive feedback, and always respond professionally to negative reviews.
How you handle criticism online says a lot about your business. Showing that you care about your customers’ concerns can build trust and even turn a bad review into a positive interaction.
Whether it’s revamping your website or hiring an SEO consultant, there are plenty of ways to get back on track. The key is to take action now rather than waiting for things to get worse. With the right strategy, you’ll not only recover but come back stronger than ever.
