If you’ve taken the leap to build your brand’s presence on TikTok, you know that it’s full of trends and challenges. When the app began to rise in popularity it was known for many dance videos, but it’s evolved into so much more. Whether you’re into cooking, home improvement, fashion, or even finance, there’s something interesting for everyone and there’s usually a trend to go along with it. However, if you’re new to the platform, it can be difficult to understand how you can insert your brand into the latest craze. As a result, TikTok created the Business Creative Hub to help businesses create content.

Mark Stewart is a former Fortune 50 leader and founder of the small business marketing and business accelerator, Concept2Completion.

What is the Business Creative Hub?

There are two main components of the Hub: Business Content Guide and Video Showcase. The Business Content Guide is essentially a cheat sheet for businesses looking to promote their brand with TikTok. There you can find a variety of tips on how to set up your profile, the best times to post, content strategy and much more. The Content Guide also shares examples of videos from successful Business Accounts to give you an idea of what has worked for others.

The Video Showcase is broken into three feeds of content from Business Accounts in the U.S. The first, Trending: Business, shows popular Business Account videos ranked by the number of likes. Engaging: Business shows popular videos ranked by the level of engagement, or the ratio of comments to views. Finally, Trending: Community shares the most liked videos of all account types.

How to Use the Hub Strategically

The most difficult part of launching a new social media platform is understanding what content works and what doesn’t. Take time to search through trends on the Hub to gather a few ideas that could work for your business. From there, create a few videos in line with the trends and see what performs well. The beauty of TikTok is that videos don’t have to be a beautiful production to gain traction and engagement, so you don’t need to spend hours editing a video. TikTok, like any other social media platform, is constantly changing so be sure to keep an eye not only on the trends, but also the other tips regarding optimizing your account and posts.

Should I Use TikTok?

We all know that social media can be time consuming and the idea of creating another platform for your business may sound daunting, but, if done well, TikTok could be worth your while. According to App Annie, a mobile performance analyst, TikTok overtook Facebook as the most downloaded app of 2020, which shows that the popularity of the app is only continuing to grow. Almost any business can see success if you create content that provides value to users. For example, Mesa-based Rug Worx has more than 470,000 followers and 6.5 million likes simply by showing a behind the scenes look at how they clean rugs and sharing cleaning tips for viewers at home.

TikTok is actively working to make their app easier to navigate for businesses who want to create a presence on the app. The new Business Creative Hub will ease stress and create inspiration for those who want to give this new platform a try.


Mark Stewart is a former Fortune 50 leader and founder of the small business marketing and business accelerator, Concept2Completion. Mark serves on the board of directors for the East Valley Partnership, Job Creators Network and several business leadership organizations throughout Arizona.