In a digital age where social media reigns supreme for small business marketing, we’ve gathered insights from six industry experts, including Digital Marketing Specialists and Content Specialists. From combining Google Profile and Instagram Strategies to utilizing Pinterest Strategies for Sticker Marketing, discover the platforms and tactics that have propelled their brands to success. What’s the preferred social media platform for small business marketing?

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  • Combine Google Profile and Instagram Strategies
  • Leverage LinkedIn for Brand Growth
  • Gain YouTube Success With Product Content
  • Engage Audiences With Twitter Updates
  • Connect and Showcase Travel on Facebook
  • Utilize Pinterest Strategies for Sticker Marketing

Combine Google Profile and Instagram Strategies

My Google Business Profile takes a unique approach, even though it’s not typically classified as a social media platform. It allows for sharing updates, posts, photos, and more with customers or users searching for my business.

The strategy is simple: create four posts per week that focus on engagement, inspiration, and education, with each post targeting one action. This approach builds trust and increases conversion actions like directions, phone calls, and website visits from the Google profile. I add weekly geotagged photos within our service/location areas to enhance our rankings.

I also employ a two-step funnel on Instagram for my business. The first step involves creating a 30-second video to educate and engage, which I run as a brand awareness campaign to encourage viewership. Then, I target an audience of users who watched 75% of the video with urgency ads and offer ads to drive conversions.

George Panayides, Digital Marketing Specialist, The Digital xx

Leverage LinkedIn for Brand Growth

For us at WrittenlyHub, LinkedIn has worked out as the best platform for branding and marketing. Our company page has close to 50K followers right now. We have been successful in leveraging LinkedIn to build our brand reputation as a premium content marketing agency. Our employer branding efforts on the platform have enabled us to position our company as a dynamic and vibrant workplace for young professionals.

We adopted a multi-pronged effort to get to where we are today. This involved:

– Creating and posting highly informative content on LinkedIn four to five times per week.

– Including attractive visuals like carousels and infographics as part of our content strategy.

– Posting stories and experiences shared directly by our associates for an extra personal touch.

– Experimenting with diverse content formats like videos, graphics, polls, and carousels.

– Optimizing our LinkedIn profile by infusing relevant search key phrases and including custom CTA buttons.

Shivani Maheshwari, Content Specialist, WrittenlyHub

Gain YouTube Success With Product Content

YouTube is far and away our best platform for marketing our business, although TikTok is doing very well this year as well. I ‌generate between $600 and $900 in sales each day with our YouTube videos. I do a lot of product reviews, as well as product announcements—i.e., talking about a new product coming out.

John Frigo, E-commerce Manager, Best Price Nutrition

Engage Audiences With Twitter Updates

Twitter is ideal for real-time updates and engaging with a broad audience. I employ a mix of industry-related tweets, retweets, and timely responses to trending topics. Participating in Twitter chats and engaging in relevant conversations have helped us gain followers and visibility.

Ian Sells, CEO, Million Dollar Sellers

Connect and Showcase Travel on Facebook

Because I am a travel expert and my business is centered on this exciting way to make money, I knew I had to find the best social media platform to show off my related knowledge and spark interest in places I have experienced personally. As pervasive as ever, I have found Facebook to be an effective platform to showcase my written and digital offerings to further my marketing strategies. 

Most things digital indeed have a short shelf life, both in trend and acceptance. The great thing about Facebook is that it fosters no-cost connections with my customers, has enormous digital compatibility with other software and programs, and does not limit exactly how I choose to interact with the public through shareable content. 

For each business to decide which platform best suits their business needs, I would suggest evaluating how you want to reach people and what methods best accomplish this goal. While some companies may only need a tweet, others might need a photo.

Saya Nagori, Founder, Wander DC

Utilize Pinterest Strategies for Sticker Marketing

Being in the sticker printing industry, we’ve found that Pinterest stands out as the most effective platform for marketing our products. The success we’ve had with Pinterest comes down to a combination of strategic planning and consistently producing high-quality content.

Our team made sure to thoroughly research our target audience and their interests before creating any content for Pinterest. We found that most Pinterest users are women between the ages of 25 and 54, so we tailored our content accordingly. This involved creating visually appealing graphics with bright colors and fonts that would catch the attention of our target audience.

We focused on creating content that was both informative and engaging. We found success in using infographics to showcase interesting facts and statistics related to our products, as well as captivating images and videos to show how our stickers can be used in various ways. By consistently producing visually appealing and informative content, we could keep our audience engaged with our brand.

We used Pinterest’s unique feature of “boards” to categorize our content. This allowed us to showcase a variety of products and ideas in an organized manner, making it easier for users to navigate and find what they were looking for. We also included keywords in all of our board titles and descriptions to help with search engine optimization.

David Rubie-Todd, Co-Founder and Marketing Head, Sticker It