Even though the world we once knew has been turned upside down by the pandemic, Arizona’s business community is hitting new heights.

“Currently, many firms are reporting record profits and the need to retain and attract strong talent is at a pinnacle,” says Heidi Bayer, principal and legal recruiter for HGB Professional Recruiting Solutions. “The pandemic forced the legal profession to become more agile, learning how to facilitate working remotely. Despite most firms bustling with people again, many are downsizing their physical footprint and implementing office sharing.”

READ ALSO: The Top 100 Lawyers in Arizona for 2022

Never before has the businesses community needed great leaders like Bayer and the other men, women and businesses you should keep your eyes on in the coming year, including Bayer and the others who made Az Business magazine’s lists of Who’s Who in 2022.

Heidi Bayer

Owner and legal recruiter

HGB Professional Recruiting Solutions

Bayer has more than 20 years of experience in business development, client relations, and hiring. HGB specializes in attorney recruitment, both in the public and private sectors, and recently celebrated 10 years in business. 

PERSONAL STRENGTHS: “I believe in being authentic, at all times, so my work, much like the rest of my life, is driven by integrity, humility, and genuinely caring about making a difference. I know the work I do changes lives and can impact the trajectory of businesses, so I concentrate more on the quality of my service and providing the most personalized experience than achieving a quantifiable goal.”

LEGAL NEEDS: “For several years, there has been a notable void in Arizona’s legal market. I am speaking of the need for transactional attorneys – corporate, real estate, and now, estate planning attorneys. With the legal industry booming, this need has only intensified; however, litigators are also feeling the boom, so in the foreseeable future, the need is everywhere.”

COMPANY OUTLOOK: “HGB just celebrated 10 years in business, and while we have been humbled to experience tremendous success, we will remain a boutique operation, so the authenticity of what we provide isn’t compromised. While our model will remain the same, with deepening relationships and market shifts, we do anticipate participation in some exciting moves, but true to recruiting, the details remain confidential.”

INDUSTRY OUTLOOK: “The pandemic didn’t take Arizona down, so I anticipate the intense pace of the legal market continuing into 2022. Bigger picture, however, the legal community is shifting and in the coming years, numerous firms will either dismantle, be absorbed, or merge. Also, as Arizona continues to grow at a rapid pace, investors and businesses will look to our state as a launching pad and more companies, and subsequently, in-house opportunities, will likely appear.”

Information: hbayer@HGBrecruiting.com

Other women to watch in 2022

Wendy Armendariz, NOAH

Gail Baer, Jewish Family & Children’s Service

Lorry Bottril, Mercy Care

Toni Morales Broberg, AT&T

Frances Ducar, Healthcare Solutions Centers

Christine Gannon, Brightworks Consulting

Susan M. Gray, Tucson Electric Power

Sarah Hancotte, TruWest Credit Union

Yvette Jackson, Devereux Advanced Behavioral Health Arizona

Heather Kane, UnitedHealthcare

Pam Kehaly, Blue Cross Blue Shield of Arizona

Michelle Olson, Lambert

Crystal Lehman, BrightFi

Stephanie Maderazzo Hughes, Canyon State Electric

Amilyn Pierce, Arizona Diamondbacks

Katie Riesenbach, USAA

Julie Robinson, Jani-King Southwest

Stephanie Spark, Fry’s Food Stores

Amy Walters, Cancer Treatment Centers of America

Jamie Wong, RE/MAX Fine Properties

Kathleen Winston, College of Nursing, University of Phoenix