In the time of active digitalization, information security is an extremely important aspect for any business. Cyberattacks, data leaks, and privacy breaches can cause significant damage not only to financial performance but also to the company’s reputation. This is why digital brand protection services are becoming increasingly important. Such services give businesses the opportunity to promptly identify and prevent threats, and protect intellectual property and reputation.

MORE NEWS: Tripadvisor reveals the must-visit destinations for 2025

Types of Cyber Threats

Cyber ​​threats are becoming more diverse and sophisticated, posing a serious danger to businesses of any size. Before developing a cybersecurity strategy for a business, it is necessary to assess the threat landscape.

Social Engineering

Deception or manipulation of users in order to extract confidential information from them for further benefit.

Social engineering can take different forms. For example:

  • Phishing is a type of email sent by fraudsters in order to obtain the recipient’s personal data or to deploy malware on the victim’s device or network.
  • Targeted phishing is a type of phishing aimed at a specific person. Typically, the sender pretends to be someone the victim knows.
  • Fake websites are copies of legitimate resources created to extort money from users and carry out cyberattacks.
  • Phone number substitution is a method by which fraudsters hide their identity from potential victims.

Ransomware

One of the most common methods of attacking companies. Ransomware blocks the computer and encrypts data, depriving the user of access to it. To get their data back, company owners must pay a ransom, after which they receive a decryption key.

Malware

This is a collective term for programs designed to attack user devices or networks. Malware includes a variety of cyber threats, such as Trojans and viruses (ransomware is also a form of malware). Malware attacks are detrimental to small businesses because they can cause serious damage to devices, requiring expensive repairs or replacement of components. In addition, such software can infiltrate systems and access data undetected, putting customers and employees at risk.

Botnets

A network of hacked and malware-infected computers whose entire computing power is used to carry out cyber attacks. Previously considered a threat mainly to large organizations, they have begun to target small and medium-sized businesses in recent years.

DDoS Attacks

Denial-of-service (DDoS) attacks that flood a website with traffic from multiple sources, disrupting its operation. A successful DDoS attack can take a website offline and make it completely inaccessible to customers.

SQL Injection

Depending on the nature of the code, the consequences can be very serious. For example, an injection can erase data, compromise users’ confidential information, and in the worst case, disable the entire system. This is one of the most common forms of online attacks.

How Can a Business Protect Itself?

Of course, the first thing a business can do is to hire an IT specialist. The issue of ensuring information security will fall on his shoulders. If this is not possible, then it is worth ensuring the ability to contact providers of such services.

Do not forget that it is necessary to invest not only in protecting databases, but also the site, if you have one. Install protection against intrusions, which will include a spam filter, software that prevents unauthorized access to the corporate network, and an antivirus.

To protect small and medium businesses from cyber threats, it is necessary to develop a cybersecurity strategy. An effective plan should include the following components:

  • Training for employees at different levels.
  • Security for the network, infrastructure, applications, cloud.
  • Cloud information security.
  • Disaster recovery and business continuity in the event of a serious attack.

In addition, special solutions are needed to protect a business:

  • Protection from computer viruses and other malware.
  • Protection of mobile devices, which have become an integral part of corporate networks.
  • Encryption of individual files, folders, or entire data drives.
  • Protection of workstations (i.e., specific devices, including geographically distributed ones, with access to the corporate network).
  • A system management tool, such as a means of managing the installation of security patches.

Protective Technologies

To ensure the continuity of business processes, it is important to use specific security tools. Let’s consider the most common ones:

  • Antiviruses are special programs for detecting and removing viruses, as well as blocking spam. The following types of antivirus programs are distinguished: detectors, auditors, doctors, scanners, filters, immunizers and blockers.
  • Firewalling is a software or hardware-software element of a computer network that protects an information system by filtering information, as well as ignoring unauthorized requests from the external environment.
  • Intrusion detection systems are software products or devices for detecting unauthorized and malicious activity towards the protected network.
  • DLP systems are technologies and technical devices that form a digital perimeter around an organization, prevent leakage of confidential information from information systems, and detect corporate fraud.
  • Analysis of information system security is a check of the enterprise infrastructure for vulnerabilities, for example, in the source code or software.
  • Trusted boot modules are a set of hardware and software tools designed to monitor the integrity of software and implement booting from a trusted medium.
  • Cryptography systems are tools that transform, that is, encrypt data. Further decryption can only be performed using ciphers.
  • A proxy server is a server application that acts as an intermediary between a client that requests a resource and a server that provides this resource.
  • SIEM solutions are a security information management system. This monitoring tool allows a company to receive and compare information from different systems at the right time.
  • Cloud security posture management (CSPM) is a set of technologies that allow a company to assess the security of cloud resources, as well as compare security tools with benchmarks.

It is necessary to use solutions for digital brand protection and technologies in a complex, choosing those that meet the requirements of your company, are regularly updated and effectively respond to any threats.

Wrapping It Up

Caring about information security is not just a technical process, but a strategic approach to protecting business in the digital era. Threats associated with cyberattacks are becoming increasingly sophisticated, so companies must actively implement protection measures, including digital brand protection solutions provided by ImmuniWeb. These services help not only prevent threats but also build trust with customers and partners, creating a solid foundation for long-term success. Caring about security is an investment that pays off in stability, reliability, and a competitive advantage in the market.