VPN reselling is a business model in which individuals or companies partner with established VPN providers to sell their services under their brand names.
This model enables resellers to focus on marketing and customer support, while the VPN provider handles the technical aspects. It’s similar to franchising, where resellers pay a fee or royalty to use a successful business model. This way, they don’t have to spend a lot of money developing and maintaining their servers and bandwidth.
In this blog, we’ll explore why VPN reselling is an excellent source of revenue for SaaS resellers. Let’s first understand how VPN reselling is a SaaS opportunity.
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Understanding VPN Reselling as a SaaS Opportunity
VPN reselling is an exciting business opportunity that fits well within the Software as a Service (SaaS) model. It enables individuals and businesses to capitalize on the growing demand for online privacy and security.
In this model, you partner with established VPN providers to sell their services under your brand. This means you can focus on marketing and helping customers while the VPN provider handles the technical side.
Confused about the SaaS model?
In simple terms, the SaaS model for VPN reselling enables you to offer subscription-based services without incurring significant upfront costs.
You don’t have to worry about buying servers or developing software. Instead, you use the existing technology of a trusted VPN provider.
This setup is similar to franchising, where you pay a fee to utilize a proven business model, enabling you to sell a service that has already demonstrated success.
9 Incredible Benefits of VPN Reselling
VPN reselling offers a range of exciting benefits. Here are some of the key advantages:
- Access to a Growing Market
The demand for VPN services is rising as more people become aware of the importance of online privacy and security. This growing market presents a fantastic opportunity for resellers to tap into a lucrative industry.
- Low Initial Investment
Starting a VPN reselling business doesn’t require a significant upfront investment. You don’t need to buy expensive servers or develop complex software. Instead, you can partner with a VPN provider and focus on selling their services, making it accessible for anyone, even those with limited capital.
- Recurring Revenue
Most VPN services operate on a subscription basis, meaning customers pay a monthly or yearly fee. This creates a steady income stream for resellers, allowing for more predictable cash flow and long-term financial stability.
- Branding Flexibility
Many VPN providers offer white-label solutions, enabling you to resell their services under your brand name. This will allow you to create a unique identity and build customer loyalty while leveraging the provider’s technology.
- Scalability
As your customer base grows, you can scale your business quickly without incurring significant investment in new infrastructure. The provider manages the technical side, enabling you to focus on expanding your offerings and reaching a broader customer base.
- Comprehensive Support
Reputable VPN providers often offer extensive support to their resellers, including marketing materials, training resources, and technical assistance. This support can be invaluable, especially for those new to the business.
- Minimal Technical Expertise Required
You don’t need a tech expert to succeed in VPN reselling. The provider handles server maintenance and software updates, allowing you to focus on sales and customer service without getting bogged down in technical details.
- Diverse Customer Base
VPNs appeal to a wide range of customers, including remote workers, travelers, gamers, and individuals concerned about their online privacy. This diversity allows you to target different market segments and tailor your offerings to meet their needs.
- Easy Entry into the Cybersecurity Sector
VPN reselling provides a straightforward way to enter the growing cybersecurity industry without developing your products or services. This makes it an excellent option for entrepreneurs looking to make their mark in a vital field.
Simple Steps to Get Started as a VPN Reseller
Here are five simple steps to get started as a VPN reseller:
- Research and Choose a VPN Provider
Look for reputable VPN providers that offer reseller programs. Check their features, pricing, and customer reviews to find one that suits your needs. - Sign Up for the Reseller Program
Once you’ve selected a provider, register for their reseller program. This typically involves completing an application and agreeing to their terms. - Customize Your Branding
If the provider offers white-label solutions, create your brand identity. Design a logo and set up a website that showcases your VPN services. - Set Up Pricing and Packages
Develop flexible pricing options for your customers, including monthly and yearly subscriptions. Consider offering discounts for long-term commitments. - Market Your Services
Promote your VPN services through digital marketing strategies like social media, SEO, and content marketing. Highlight the benefits of your service.
Top VPN Reseller Programs Compared
Refer to the table below for a comparison of the popular VPN reseller programs.
| Provider | Pricing Model | Support Level | Branding Options | Number of Servers | Server Locations |
| VPN Resellers | No fees | Trust-focused | White-label | Large scale | – |
| Nord VPN | Varies by bundle | 24/7, dedicated | Co-branded | 7,400+ | 118 countries |
| Surfshark | Commission-based | 24/7 sales support | Customizable tools | Global, 100+ countries | 100+ countries |
| Hide.me | 25% discount, $250 deposit | 24/7, 100% satisfaction | Standard apps | ? | 23 countries, 28 locations |
| World VPN | Plans from $100 (100 pins) | Not specified | White-label | 174 | Multiple countries |
| Pure VPN | Varies by type | 24/7 technical support | Native SDKs | 6,000+ | 65+ countries, 80+ locations |
| Resell VPN | Recurring monthly earnings | Dedicating team | White-label upgrade | – | – |
| Symlex VPN | Wholesale pricing, high profit margins | 24/7 dedicated account management | Fully customizable white-label | 1,000+ | 95+ locations |
How to Choose the Right VPN Reseller Program?
When choosing the right VPN reseller program, here are the key factors to consider:
- VPN Service Quality:
- Reliability and uptime of the VPN servers
- Speed and performance of the VPN connection
- Server network coverage and locations
- Security features and encryption protocols
- User-friendly client applications
- Pricing and Profit Margins:
- Wholesale pricing offered by the VPN provider
- Ability to set your retail pricing
- Profit margins and commission structure
- Flexible subscription options (monthly, yearly, etc.)
- Discounts or promotions for bulk purchases
- White-Label and Branding Options:
- Ability to white-label the VPN service under your brand
- Customization options for the client apps and website
- Dedicated customer support and billing systems
- Customer Support and Resources:
- Availability of technical support for your customers
- Marketing materials and sales tools provided
- Training and onboarding assistance for your sales team
- Reporting and analytics on your reseller performance
- Reputation and Credibility:
- Track record and industry reputation of the VPN provider
- Positive customer reviews and testimonials
- Compliance with relevant data privacy regulations
- Scalability and Growth Potential:
- Ability to easily add more user accounts or licenses
- Opportunities for revenue sharing or affiliate programs
- Potential for expanding into new geographic markets
- Reliability and Stability:
- Financial stability and longevity of the VPN provider
- Commitment to ongoing service improvements and updates
- Transparent communication and responsiveness to resellers
Carefully evaluate these factors while choosing a VPN reseller program that aligns with your business goals, provides a high-quality VPN service, and offers the necessary support and resources to help you succeed as a VPN reseller.
How to Maximize VPN Reseller Earnings?
Here are some expert tips to help you maximize your VPN reseller earnings in a simple and easy-to-understand way:
Offer Competitive Pricing
Price your VPN service competitively to attract customers while maintaining a healthy profit margin. Find a balance between affordability and profitability.
Create Bundled Packages
Bundle the VPN with complementary products, such as cloud storage or antivirus software, to increase perceived value and differentiate your offering. This can help you stand out and provide customers with a more comprehensive solution.
Upsell and Cross-Sell
Identify opportunities to generate more revenue by offering additional services, such as dedicated IP addresses or simultaneous device connections. These can include features that enhance the VPN experience or complementary privacy and security tools.
Leverage Referrals and Affiliates
Implement a referral program that rewards existing customers for bringing in new users. Consider partnering with affiliates who can promote your VPN service to their audience.
Focus on Marketing and Promotions
To reach your ideal customers, utilize targeted marketing tactics like search engine optimization and social media advertising. Run limited-time promotions, such as discounts or free trials, to attract new signups. Effective marketing and promotional strategies drive sales and attract new customers.
Prioritize Customer Retention
Keep your VPN service up to date, provide excellent customer support, and address any customer issues or concerns promptly. Good customer retention can reduce churn and maximize your long-term earnings.
Explore Scalability Options
Look for a VPN reseller program that allows you to easily add more user accounts or licenses as your business grows, and consider opportunities for revenue sharing or affiliate programs to expand your reach and generate additional income streams.
Conclusion
VPN reselling is an exciting business model that enables entrepreneurs to utilize the technology and infrastructure of well-established VPN providers.
The primary benefits of selling VPNs include the opportunity to enter a growing market, low initial costs, a regular income, branding flexibility, scalability, and support from the provider. To maximize profits, resellers should focus on competitive pricing, offering bundled packages, upselling, generating referrals, implementing effective marketing strategies, retaining customers, and ensuring scalability.
