Instagram? Facebook? Snapchat? Move over!
Today, the real star of the show is TikTok. So much so, that many companies are now turning to the Chinese social media platform to promote their products and services and monitor their TikTok business stats.
If your brand is in need of a smart, digital-savvy refurb to attract more clients, then look no further than a TikTok influencer. To find out all about them (and how to get working with one), read on!
Browse TikTok’s Creator Marketplace
Your first port of call when looking for TikTok influencers is the Creator Marketplace. Here you’ll be able to find all the TikTok users that are open to influencer and marketing opportunities.
This is where to begin your search for someone who might agree to work for your brand.
Study Influencer Analytics
If you want this to really work for you and your brand, then you must keep a close eye on how your influencer is doing. Make it a priority to track key metrics such as views, engagement, and reach in a regular and well-structured way.
Gathering and analyzing all of this data manually, though, is not sustainable in the long term. For this reason, your best bet is to use some sort of analytics software tool that will do all the hard work for you.
Use Instagram in Tandem
To keep up with the most trending topics and conversations (and to contact your TikTok user of choice), a good idea is to use Instagram.
The Facebook-owned social network, in fact, is a goldmine of useful hashtags. It’s often the best way to get through to TikTok influencers quickly and successfully.
Get Inspired by the Big Brands
If you’re serious about using TikTok to become an established brand, then a smart idea is to take a look at what big and famous brands are doing with this platform.
Take Walmart and Levi’s, for example, who both ran TikTok-based campaigns. What did they do that worked? What parts of their campaigns resonate with you and with your brand?
What have you learned from them? And how can you incorporate those lessons into your next marketing campaign?
Let Influencers Be Creative
More often than not, influencer marketing is populated by creative, eclectic people. So, if you found someone that you would really love to work with, make sure that you let them be as imaginative and original as possible.
Sure, you want to give them a rough brief. But if you make it too rigid, they are likely to drop the collab idea before it’s even taken off.
Ready to Find the Right TikTok Influencer for Your Brand?
Now that you know exactly what to look for and how to go about it, you are ready to start collaborating with a TikTok influencer to promote your brand.
Remember to keep a close eye on relevant metrics. Take a look at how other (and bigger) brands are using the social media platform so that you can get inspired and make great choices for your own marketing campaigns.
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