Why your brand needs a data storyteller

Business News | 30 Jan, 2021 |

All types of businesses are now, more than ever, utilizing tools and technology to collect, store, and analyze massive amounts of data. Data visualization, big data and brand storytelling are all buzzwords today in the business and marketing sphere. Data is everywhere, but it’s what is done with that data and what insights are discovered that make it so valuable. This is essentially why data storytelling is so important. After gathering and refining this big data, the challenge is to extract value and insights from it.

Even as business intelligence and analytics tools have become popular instruments for businesses, extracting meaningful insights to make better business decisions is still not a slam dunk for all companies. The next step, and perhaps an even more challenging move, is the need to communicate those insights and data analysis to stakeholders and clients. Since the majority of people don’t have technical expertise in data science, these data insights need to be communicated by a data storyteller simply and professionally. Businesses and analysts recongize data storytelling as a needed business skill and are capitalizing on it as a means of presenting information. Telling a compelling data story can be a powerful tool for helping to inform the decision-making process for many businesses. Let’s take a look at why your brand needs a data storyteller.

Competitor Analysis

Most businesses today are operating in highly competitive markets and constantly fighting for potential customers with their competition. To set your business apart from the rest of the overall market, you can identify competitive data insights from marketing campaigns and business operations. This internal data story can provide the best way to understand your brand’s personality and identify unique strategies that could solve your target customer’s needs. Data storytelling is perfect for public relations, and, if done with fidelity, it can help elevate your brand over your competitors. Companies across all industries can enhance the value of their products or services to their target audience with the help of effective data storytelling.

Visual Appeal

In an ever expanding digital world, visual imaging can go a long way towards presenting information. As a result, data visualization is revolutionizing how businesses are communicating their results. This can be done with visuals such as graphs, charts, tables, and more. As big data can provide an abundance of information, easy to understand visual presentations will appeal to the end-user. Stakeholders not only want to interact with hard numbers, they also want to visualize the success story behind the results. Combining together elements of data, information, knowledge, and insights into a visual format that is highlighted by a data story can be invaluable in client reporting.

Keys To Data Science

Humans have long been storytellers. Experts agree that storytelling is one of the most important vehicles to influence, teach, and inspire an audience. In the world of data science, once relevant information has been collected, cleaned, and analyzed, the next step is to craft a compelling data story using visuals to convey the significant details of the information. Storytelling is the key to presenting and understanding data science. Data storytelling the presents insights allows you to explain what’s happening with the data and why it is happening. A good data story the uses data visualization can enlighten the audience about key patterns, trends, and outliers that may have otherwise could have been lost in the data. Finally, by pairing data visualization with a compelling story you can create an engaging narrative that can drive better decisions.

By combining data and narrative you’re able to engage in storytelling anyone can understand and that clients will actually remember. Numbers and facts aren’t always memorable, but a great story can emphasize data points, inspire critical thinking and create actionable insights. With the goal of marketing optimization, data storytelling is one of the best ways to deliver understanding of your business operation results. Not only does it communicate the value of your services, but it also creates a level of transparency and accountability with your clients and other stakeholders. Have an effective data storyteller to convey relevant information in a carefully woven narrative can set your business above the rest.  

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