Actress Zoe Saldana has been identified by US consumers as the most valuable celebrity endorser in the inaugural Top Spot, Spotted’s 50 Most Valuable Celebrity Endorsers, launched today by Spotted,…
For some companies, the holiday season is a time when they do the most business. For others, though, it’s a very different story and business seems to slow down. If…
Canary, a graphic, branding and interior design studio within multi-disciplinary Gould Evans Inc, is celebrating its 10th anniversary this month. Over the last decade, the studio has provided clients with…
Yes, business cards are still relevant in this day and age. In fact, your business card is a very powerful marketing tool. Since you only have one chance to make…
The “2018 Southwest Sports Marketing Report,” crafted and commissioned by leading marketing services agency LAVIDGE, reveals insights about consumer spending choices in this fast-evolving space. Among the key findings: in addition…
If your small business brand isn’t healthy, neither is your business. That’s because the health of your brand impacts both consumer awareness of your business and your bottom line. A strong brand is not…
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more than just…
As political ads run endlessly leading up to the general election in November, you have to wonder if going negative and attack ads affect voter behavior. The answer, according to…
The James Agency (TJA), a Scottsdale-based integrated advertising, public relations and digital marketing firm, announces its expansion into the California market with two new clients: Travel Costa Mesa and The…
Reviews and reputation management have become an increasingly important component of digital marketing. Facebook is a key player in reputation management. In fact, user reviews on Facebook have emerged as…
He just did it. Colin Kaepernick may never suit up for another NFL game, but that hasn’t stopped him from being the center of debate. This time it is as…
Bigfish Creative Group, an award-winning creative and digital agency based in Scottsdale, Ariz., today launched az5c.com, an interactive campaign focused on re-imagining Arizona’s famous “Five Cs” to better reflect the…
