In today’s increasingly competitive labor market, it is critical for employees to differentiate themselves from the competition. Whether applying for a job, seeking a promotion, or making a major career…
Content marketing has become a widely established practice. Businesses use content marketing to engage customers, drive traffic to their website, and increase sales. With a greater focus being put on…
Establishing a strong social media presence can mean big business for your small business. But if you don’t have dedicated resources to devote to it, or you don’t have much…
Actress Zoe Saldana has been identified by US consumers as the most valuable celebrity endorser in the inaugural Top Spot, Spotted’s 50 Most Valuable Celebrity Endorsers, launched today by Spotted,…
For some companies, the holiday season is a time when they do the most business. For others, though, it’s a very different story and business seems to slow down. If…
Canary, a graphic, branding and interior design studio within multi-disciplinary Gould Evans Inc, is celebrating its 10th anniversary this month. Over the last decade, the studio has provided clients with…
Yes, business cards are still relevant in this day and age. In fact, your business card is a very powerful marketing tool. Since you only have one chance to make…
The “2018 Southwest Sports Marketing Report,” crafted and commissioned by leading marketing services agency LAVIDGE, reveals insights about consumer spending choices in this fast-evolving space. Among the key findings: in addition…
If your small business brand isn’t healthy, neither is your business. That’s because the health of your brand impacts both consumer awareness of your business and your bottom line. A strong brand is not…
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more than just…
As political ads run endlessly leading up to the general election in November, you have to wonder if going negative and attack ads affect voter behavior. The answer, according to…
The James Agency (TJA), a Scottsdale-based integrated advertising, public relations and digital marketing firm, announces its expansion into the California market with two new clients: Travel Costa Mesa and The…
