• Armendariz named PR director for Banner East Region - Read Article

    Armendariz named PR director for Banner East Region

    2013-06-18T06:49:49-07:00

    Rebecca Armendariz, 27, public relations specialist at Banner Health, has been named public relations director for Banner Arizona East Region, effective June 24. She will oversee the public relations efforts…

  • Joint Venture Offers Digital Signage Solutions - Read Article

    Joint Venture Offers Digital Signage Solutions

    2013-06-05T12:53:37-07:00

    CCS Presentation Systems, one of the largest systems integration firms in the U.S., today announced a new partnership with the Internet Marketing Agency (IMA), a Phoenix-based interactive marketing firm specializing…

  • Top 3 Tips for Running a Successful Local PPC Campaign - Read Article

    Top 3 Tips for Running a Successful Local PPC Campaign

    2013-05-31T05:44:48-07:00

    Most businesses understand and embrace the value of building their organic search rankings on Google, but the value of pay-per-click or PPC advertising is often misunderstood and underestimated. While high…

  • How can you turn a PR crisis into success - Read Article

    How can you turn a PR crisis into success

    2013-05-30T08:57:58-07:00

    The old saying, “No PR is bad PR,” has been put to the test the past few weeks with the PR circus surrounding Amy’s Baking Company. The Scottsdale restaurant generated…

  • Harkins marketing duo forms Syndicate PR - Read Article

    Harkins marketing duo forms Syndicate PR

    2013-05-22T13:55:24-07:00

    Bryan Laurel and Melissa Rich, the two top-ranking marketing executives at Harkins Theatres, left the theatre chain to form their own PR firm – Syndicate Public Relations. Additionally, Laurel and…

  • The 10 Keys to Social Media Success - Read Article

    The 10 Keys to Social Media Success

    2013-05-06T08:48:46-07:00

    Social media has become an important part of many company’s small business marketing efforts. Over the last few years, I’ve noticed that there are many folks who don’t really understand…

  • Stand Out in Local Search Directories - Read Article

    Stand Out in Local Search Directories

    2013-05-02T10:02:42-07:00

    A powerful local search strategy for your business is an essential component to a well-developed local marketing plan. Local search directories have improved in recent years, with the integration of…

  • HSMAI member profile: Tiffany Nelson - Read Article

    HSMAI member profile: Tiffany Nelson

    2013-04-26T16:51:13-07:00

    Like most industries, hospitality took a hit during the economic downturn, but the Arizona travel industry started to recover in 2010 and pumped $18.3 billion in direct travel spending into…

  • Secrets to a successful client-agency partnership - Read Article

    Secrets to a successful client-agency partnership

    2013-04-24T10:57:46-07:00

    Unlike the scenes we all love in Mad Men where account execs spend  the day wining and dining clients and brainstorm sessions are always accompanied by cocktails, enlisting the expertise…

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