One of the most common questions I get from people starting a new venture is how much should they plan to spend on marketing; and one of the biggest mistakes…
WASHINGTON, D.C. — Anne Stafford, Director of Communications and Development for Community Health Charities of Arizona (CHC-AZ) was honored at the White House on Friday, August 10, 2012 along with…
Have you ever wondered how one car can tie up traffic for miles or what causes that one wobbly wheel on a shopping cart? Arizona Science Center has the answers…
Greater Phoenix CVB Names New Director Of National Accounts The Greater Phoenix Convention & Visitors Bureau increases its sales staff with the addition of Lynn Whitehead. Lynn Whitehead is the…
There was a time when we relied largely on focus groups and surveys to learn who was buying the products and services we were touting and what they thought about…
In February 2012, registered Twitter users officially hit 500 million. Despite the significantly growing population of tweeters ― approximately 11 new accounts are added every second ― there are many…
GoDaddy commercials: love them, or not … the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world leader on the Internet…
BroadcastAZ, a Broadcast USA company, unveils one of the country’s leading HD digital broadcast facilities in Scottsdale. This state-of-the-art HDTV Production & Broadcast Center opens June 15, 2012 to take…
The 2012 North American Effie Effectiveness Index rankings were revealed at the 44th annual Effie Award Gala in New York City. Among the winners was Valley Metro Regional Public Transportation Authority’s…
How to get your ads notice ― and other lessons in public relations Advertising can be vital to attracting attention to your business, but it’s not all that gets customers…
Used correctly, social media can pay off for the hospitality industry Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and…
Integrate, a Scottsdale-based marketing automation software company, is growing and giving this spring. Integrate is tripling its office space and preparing to hire 50 new employees. At the same time,…
