Bob Anderson, CEO of Prisma, is passionate about many things when it comes to his long-time career in professional services. He especially loves to see organizations and people grow, including…
From taking advantage of AI functionality to the captivating power of opinion pieces, here are the 13 answers to the question, “What are the best marketing channels that businesses should…
From capitalizing on user-generated content to creating a tailored strategy, here are the 17 answers to the question, “What are some important things you will focus on with your clients…
Imagine this scenario: You’re a PR pro deep into REM sleep on Christmas Eve. As you dream of flying through Paris on a dragon wearing a diaper for some reason,…
Let’s scan your branding checklist. Messaging? Check. Logo refresh? Check. Website? Check. Social media… not looking so good. Maintaining your brand’s social media is like doing your makeup every day.…
Have you ever opened an email that was just way too long? One where you scrolled and scrolled and scrolled and scrolled… and still couldn’t even find what you were…
July 31, 2022 is the last day to vote for the 2023 edition of Ranking Arizona, which is the 26th anniversary edition of iconic and prestigious Arizona publication. That means…
“It’s not about the destination. It’s about the journey.” You’ve probably heard this cheesy, wrongly-attributed quote while planning a road trip or a hiking adventure. Planning a marketing strategy may…
The latest episode of the AZ Big Podcast with Michael & Amy has officially dropped. Episode 42’s guest is Ryan Hermansky, co-founder of Pure Edibles, talks about the opportunities and…
$7.8 billion—that’s what media experts are forecasting for political advertising spends on the 2022 midterms during during election season across the country. That includes local broadcast, local cable/satellite, radio, digital…
Scottsdale-based Elevato, a digital agency focused on “All Things Web”, announced the official acquisition of ParaCore, a pay-per-click agency located in Phoenix. This acquisition continues Elevato’s mission of handling “All…
Public relations is about so much more than just sending the occasional press release. A proactive PR pitching strategy is the single best way to secure positive coverage for your…
