What kind of videos should brands produce to attract new leads? The landscape of social media marketing is rapidly changing. As business professionals, we have to stay up-to-date with the…
Link building is branding. More than just another technique to rank a website on search these days, link building should be perceived as a robust tool to stand out and…
Working with an integrated marketing agency can be a beautiful, productive experience. Agencies are chock-full of creative, inspired individuals who love to craft their clients’ visions and bring brands to…
As a business within a saturated market, trying to stand apart from your competitors is easier said than done. Your products and services might outrank those of your competition, yet…
Like it or not, advertising on Facebook has become essential. Arguably the world’s most influential and impactful digital platform with nearly 2.9 billion monthly active users across the globe, the…
To say that the COVID era was a tough time for everyone is the understatement of the century. As a business owner, mother and wife, my sense of control and…
In 2020, it was estimated the video game industry was worth $159.3 billion. That’s a lot of cash, and it marks the steady growth this industry has seen for over…
For businesses small and large alike, WordPress has consistently ranked among the top Content Management Systems (CMS) tools on the market. It’s free, fast to set up, easy to manage,…
If you’ve taken the leap to build your brand’s presence on TikTok, you know that it’s full of trends and challenges. When the app began to rise in popularity it…
Marketing is a key component of any business plan. It is how businesses can attract new customers, help create a brand identity, and stimulate growth. However, the route businesses take…
You might’ve heard that some companies are able to make a 2:1 profit ratio for every dollar they spend on ad campaigns, and it’s true. Maybe even more. But that…
Irrespective of the size of your business, having a strong social media presence across various platforms is critical if you are keen on succeeding in today’s competitive world. However, having…
