$7.8 billion—that’s what media experts are forecasting for political advertising spends on the 2022 midterms during during election season across the country. That includes local broadcast, local cable/satellite, radio, digital…
Scottsdale-based Elevato, a digital agency focused on “All Things Web”, announced the official acquisition of ParaCore, a pay-per-click agency located in Phoenix. This acquisition continues Elevato’s mission of handling “All…
Public relations is about so much more than just sending the occasional press release. A proactive PR pitching strategy is the single best way to secure positive coverage for your…
Excuse us while we state the painfully obvious: there are a lot people on Facebook. How many? Approximately 2.9+ billion active users worldwide. Wouldn’t it be nice to get your…
The lure of making large amounts of money by posting pictures online has turned the job of being a full-time social media influencer into one of the most aspirational career…
When there are 320 billion emails being sent every day, it’s safe to say that email marketing campaigns are going nowhere in 2022. No matter the industry, your audience will…
Remember way back to 2015 when we are all told to “pivot to video” for social media marketing? At the time, video platforms were limited to YouTube and a bit…
Elevato, the digital agency that handles “All Things Web,” today announced that it has agreed to acquire Markitors, a leading SEO agency for growing small and mid-market businesses. The acquisition…
It has been a tumultuous couple of years, to say the least. Yet businesses across industries continue to innovate, identify creative solutions and find new revenue streams. Many of the…
Through platform changes, algorithm updates, the crackdown on fake followers — with every curveball, consistency has persisted for influencers. The evolution of the influencer marketing sector has been truly impressive…
What is one best practice when developing a landing page for a B2B website? To help you create a landing page for a B2B website, we asked marketing professionals and…
The Public Relations Society of America (PRSA) Phoenix Chapter presented nearly 80 awards during its annual Copper Anvil Awards, a program that recognizes outstanding public relations tactics and campaigns, reflecting…
