If you ask Dana Wicker, clothier for Tom James Company, what the biggest fashion faux pas Arizona business leaders make when they are looking to dress for success, she is quick to respond.
“The biggest mistake is they think that casual is going to be the best thing that’s going to help them win in business,” she says. “You can be comfortable and still look professional.”
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How do you do that? Wicker offers these fashion tips for men and women who want to start the new year off by taking fashion-forward steps.

3 fashion tips for men
Dress with intention: Always dress for the room you’re in — and the one you want to be in. First impressions form in six seconds, so be comfortable and polished.
Build a suit foundation: Every man should own five core suits — navy, charcoal, medium gray, black and a versatile option for events. Each serves a different professional or formal purpose.
Prioritize quality construction: Invest in well-made pieces. Avoid cheap materials like polyester and look for garments with hand-stitching and durable construction — they’ll look better and last longer.
3 fashion tips for women
Choose fabrics over labels: Prioritize high-quality fabrics over brand names — how your clothing feels and breathes will always elevate your look more than a logo or luxury tag.
Invest in versatile staples: Build your wardrobe with pieces that transition easily from casual to formal. Versatile staples save space, money and time while maximizing outfit combinations.
Dress in your best colors: Discover which colors complement your skin tone and base your wardrobe around them. Wearing the right shades enhances confidence and ensures every piece looks intentional and flattering.
Learn more: E-mail d.wicker@tomjames.com or visit tomjames.com