August 24, 2020

Scottsdale Living

4 overlooked points of running a music festival

Have you ever had a dream of running your own music festival? While it might seem impossible when looking at it from the surface, this dream is actually more realistic than you may believe. You just have to be willing to commit the time, research, resources, and planning needed.

Of course, it is still a complex process that shouldn’t be taken lightly. It’s not just about booking a few local bands and setting up a stage. There are many different elements involved in running a music festival. If even one of these elements is missing, it could have a detrimental effect on the entire plan.

Yet with so much going on, it’s only natural to forget certain aspects – especially if you’re a newcomer to organizing these types of events. For help with this, here are four overlooked points to remember when running a music festival.

1. Find sponsors

Running a festival is not cheap. You have to budget for your acts, secure a location, hire temporary employees, etc. As a result, you should explore different ways to bring in additional funding. One of the best ways is through sponsors.

By offering advertising at your festival in return, you could receive healthy financial support from local businesses. To guarantee they’re sold on the idea, make sure your advertising package is a comprehensive one. This means having their logo on all leaflets, t-shirts, posters, etc. Don’t forget to include them in your social media efforts, either.

2. Reach out to vendors

The music is the main course, but festivals are a great way to expand and provide a platform for creative vendors. It not only helps to give your festival a certain identity, but it ensures you’re offering more to your customers.

The vendors don’t have to be music-related, either. They could be everything from a food truck to a temporary tattoo artist or tarot card reader. If they add value to the event, reach out and offer them a spot at your event.

3. Fencing

Of all the points listed, this is arguably the most overlooked one. Yet fencing is essential when running a festival. First of all, it can be used to secure the area and ensure people don’t wander in without paying (assuming it’s not free). Along with helping to keep your lining up system organized, fencing is also useful for ensuring performers and fans a safe distance from each other.

As Hire Rite Temporary Fence Nowra helps demonstrate, there’s no need to splash out on expensive construction costs. It’s wise to simply hire temporary fencing to save on costs.

4. Put on your marketing hat

Posters around the local area are a great starting point. However, you want to put in as much effort as possible with your marketing. It’s all about attracting as many people to your festival and maximizing revenue.

One way of doing this is by focusing on your digital marketing efforts. Create a website for your festival. Produce professional videos and images. Share content on social media. Create a catchy hashtag. Collaborate with popular local YouTubers and podcasters. Leave no stone unturned when it comes to getting the word out.