Workplace culture is a value proposition that virtually every business strives for.  Many things combine to create a positive workplace culture — your vision and values, interactions with employees and customers, and the products and services you offer. And there can be no doubt that a positive workplace culture will attract high-performing employees.

As much as you are interviewing the job candidate, they are interviewing you as well.  Do the attributes you exhibit and the policies you have in place create the type of culture candidates are looking for?

Likewise, the best companies implement policies and procedures with the customer in mind and make sure that everyone on the team understands them.  The bottom line is doing the right thing for the customer.

Ford prides itself on its ambition to become the world’s most-trusted company. Culture is the sum of the backgrounds and experiences of our entire team. It includes all of the beliefs we hold and the practices and the actions we undertake each and every day to drive business results. We are continuously striving to enhance that culture.

We begin with the belief that trust in our brand, and in each other, comes from acting with integrity and transparency. We foster a safe and inclusive work environment that gives our team the freedom to make quality decisions and are each empowered to deliver excellence. 

And most importantly, we hold ourselves accountable and are focused on our competitive fitness, efficiency and agility. 

Recently, this accountability paid off as once again some of Arizona’s Ford Dealers were recognized with several awards of distinction. 

President’s Award honors were given to Sanderson Ford (Glendale), Peoria Ford and Oracle Ford (just north of Tucson). Sanderson, Peoria, San Tan (Gilbert), Berge (now Larry H. Miller in Mesa) and Earnhardt (Chandler) were ranked in the Top 100 in sales nationally. 

On a national level, Ford dealerships were recently recognized for their support and employment of service members, veterans and their families, winning a 2019 Best for Vets Employer award from the Military Times.

Award-winning Ford dealerships are not an uncommon find in Arizona.  These awards are the tangible proof that culture is as important as our business strategy and that culture leads to top-level teams and top-level customer service.


Brad Jones is the regional manager for the Phoenix Ford Dealers, working with 61 dealers across Arizona, New Mexico and Southern Nevada.  With 22 years of service at Ford Motor Company, he is responsible for sales, parts and service operations.