Buying an engagement ring online can be a daunting task if you’re not choosing from one of the top-rated retailers. Only the best online platforms offer an extensive collection at budget-friendly prices, along with a seamless selection process that caters to both your and your partner’s preferences and desires.

 Next, the six best places to buy engagement rings online have been compared, with special attention given to the top-ranking retailer, Rare Carat. This comparison is designed to help you choose a stunning piece, one that will bring an instant smile to her face the moment you propose.


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1. Rare Carat – Best online store for natural and lab diamond engagement rings

    Since 2016, Rare Carat has been working tirelessly to provide customers with an easy-to-navigate platform that helps them choose the perfect diamond and ring setting based on their preferences, taste, and budget. Thanks to their AI-driven price and quality scores, saving up to 40% compared to the other five retailers on this list is entirely possible.

    Pros:

    • 5-star rating on Trustpilot and Google
    • 100% Money Back Guarantee
    • Free 30-Day Returns & 90-day resizing

    Cons:

    Rare Carat’s collection of gemstones and colored diamonds is not as extensive as their vast selection of natural and lab grown diamonds for engagement rings.

    2. Zales

      Zales is a well-established brand that has been successfully operating since 1924. Their online store is now gaining increased traction, largely due to their exclusive collection of lab grown diamond engagement rings. Their convenient price match policy can certainly help you secure the perfect engagement ring at the best possible value.

      Pros: 

      • 30-day return window from the shipment date
      • Free shipping on orders over $199
      • Exclusive protection plans are available

      Cons:

      Zales’ pricing for engagement rings (both online and in-store) tends to be higher than Rare Carat’s online offerings.

      3. Kay

        With over 100 years of jewelry expertise, Kay has expanded its exclusive online collection of engagement rings. The brand is a go-to choice for buyers seeking responsibly sourced diamond pieces.

        Pros:

        • 30-day return policy from the shipment date
        • 60-day exchange policy from the shipment date
        • Free shipping on orders over $199

        Cons:

        Kay’s engagement ring pricing tends to be higher than Rare Carat’s, which has contributed to their relatively lower ratings on Trustpilot and Google.

        4. Brilliant Earth

          For the past 20 years, Brilliant Earth has offered an extensive collection of engagement rings, all available through their user-friendly online platform. From a variety of diamond shapes to a wide range of ring setting styles, the site offers something for everyone.

          Pros:

          • Free 30-day returns & exchanges
          • Free 60-day resizing
          • Free lifetime warranty 

          Cons: Compared to Rare Carat’s perfect 5/5 rating, Brilliant Earth holds a still-impressive score of 4.1 on Trustpilot and Google. However, their pricing tends to be comparatively higher than that of Rare Carat.

          5. Tiffany

            Tiffany began its journey in 1837 and has since become an iconic heritage brand, symbolizing elegance, glitz, and glamour. Renowned for its extensive collection of engagement rings, Tiffany is celebrated for craftsmanship marked by exceptional care and precision.

            Pros:

            • An easy-to-navigate online platform
            • Offers resizing for selected items
            • Accepts all major credit cards 

            Cons:

            Tiffany is a luxury brand, so its pricing is at a premium, significantly higher than Rare Carat’s comparable offerings. Besides, their online collection is not as extensive as their in-store selection, which can limit options for those shopping exclusively online.

            6. Blue Nile

              Blue Nile has been an online jeweler since 1999, offering high-quality engagement ring designs at competitive prices. They are also known for their in-store experience, allowing customers to pick up online orders from showroom locations and more.

              Pros:

              • A user-friendly website for designing your own ring
              • Free 30-day returns
              • Free secure shipping

              Cons:

              Blue Nile’s pricing for engagement rings tends to be higher than Rare Carat’s online offerings.

              Conclusion: The Advantages of Choosing Top-Ranking Rare Carat

              The other five retailers mentioned here offer impressive features, benefits, and services. However, Rare Carat stands out with its exceptional offerings, customer service, and, most importantly, affordable pricing for high-quality products, making it a top choice for buying an engagement ring online. Their 5/5 rating speaks volumes, and a visit to their online store might just lead you to the engagement ring of your dreams.