The Italian Association of Arizona announced its 10th annual Italian Festival at Old Town Scottsdale Waterfront, where attendees can experience Italy in the Valley on Saturday, Oct. 25, from 11 a.m. to 7 p.m., and Sunday, Oct. 26 from 11 a.m. to 5 p.m.

The two-day festival will bring back its theme “La Strada del Vino”, translated directly as the street of wine, offering visitors new opportunities to experience Italian cuisine, wine, live entertainment and a special Italian guest star in honor of the festival’s 10th anniversary.

LOCAL NEWS: 100 best places to work and live in Arizona for 2025

DEEPER DIVE: 25 great Arizona staycation deals for 2025

INDUSTRY INSIGHTS: Want more news like this? Get our free newsletter here

“We are pleased to welcome fashion leader and wine owner Salvatore Ferragamo Jr. to the festival,” said Italian Association of Arizona Founder Dario Soldan. “As part of the iconic designer family, Mr. Ferragamo Jr.’s attendance highlights the strong unity of the Italian community, and we look forward to celebrating our wonderful culture in Scottsdale.”

Salvatore Ferragamo Jr., the grandchild of Salvatore Ferragamo, the fashion designer and founder of the renowned Italian luxury fashion house known for its shoes and accessories since 1927, will be this year’s special guest. Ferragamo’s grandson owns part of the family wine company out of Tuscany, Il Borro, a super Tuscan wine producer, and Pinino, a Brunello wine producer. There will be a Ferragamo wine station open throughout the entire weekend of the festival, offering wine bottles and tastings. Ferragamo Jr. will attend the event briefly on Sunday afternoon.

The two-day festival will feature over 30 wines from various regions in Italy, new Valley food vendors such as Luna by Giada and Elephante, along with returning favorites like Pomo Pizzeria, Mamma Lucy, Marcellino Ristorante and several others. Merchant vendors such as Outrageous Oils, Italian Harmony and Mamma Letizia will offer a selection of curated Italian products at the event. Additional items available include ceramic pottery from Lome, handcrafted apparel from Tea n Lace, jewelry, leather handbags and original artwork.

This year, the festival will feature two stages with live entertainment along the waterfront. Programming includes cooking demonstrations from the festival’s title sponsor, Greco & Sons, music performances by Ripalta Bufo, Sima and her All-Star Quartet, the Steve Ansel band and various street performers, including a group of 15 flag twirlers from Asti, Italy. Children can also enjoy face painting and balloon making at the event.

The festival provides three ticket packages. The Salvatore Ferragamo Experience is available for $99.99 during the presale period from now until Tuesday, Sept. 30, offering one general admission ticket, six wine tasting tickets, four Ferragamo wine tasting tickets, as well as a wine glass and lanyard. After the presale, the price increases to $125 and does not include the wine glass or lanyard. The “La Strada del Vino” package consists of one general admission ticket, six wine tasting tickets, a wine glass and a lanyard, priced at $49.99 for presale and $65 at the regular rate. General admission tickets cost $15 if purchased in advance and $25 at the door. Children aged 12 and under receive free entry to the festival.

The celebrations don’t stop there. Ferragamo Jr. will also have an exclusive meet and greet experience on Sunday, Oct. 26 from 11 a.m. to 1 p.m. outside of the Ferragamo store in Scottsdale Fashion Square, right next to the festival. For $150, guests can personally meet Ferragamo Jr. and select a bottle of either the highly rated Super Tuscan Il Borro or the Brunello di Montalcino from Pinino.

Following the festival, Ferragamo Jr. will host an exclusive dinner on Monday, Oct. 27 at Virtu Honest Craft in Scottsdale. Limited to 50 guests, this event will feature a seven-course menu paired with wines from Il Borro and Pinino, offering attendees the opportunity to dine alongside Ferragamo Jr. A portion of the proceeds will be contributed to the Italian Association in support of building a future Italian Culture Center. Tickets are priced at $400 per person.

The Italian Association of Arizona wants to thank its title sponsor, Greco & Sons, and the City of Scottsdale, for making the event possible.

For more information about the festival and to purchase tickets, visit https://www.italianassociation.org/annual-italian-festival.