As sobriety movements like Dry January get underway, Century Grand founders Barter & Shake, are taking the non-alcoholic experience to a new level with an exciting non-alcoholic (n/a) cocktail program. Designed to be enjoyed by all, not just during trendy months but year-round, this program offers complex and sophisticated n/a cocktails that match the depth and flavor of traditional cocktails. In an era where health and wellness are front and center, Barter & Shake’s n/a offerings position them at the forefront of the industry.

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“We’re pushing boundaries and doing what nobody else is doing,” says Mat Snapp, Partner at Barter & Shake. “Come into Century Grand and truly experience n/a cocktails that don’t compromise on flavor or complexity. Whether you’re taking the sober route or just slowing things down, our options will truly surprise you.” 

With this unique approach, Barter & Shake offers n/a cocktails that replicate the taste of popular spirits like Jamaican Rum, Kentucky Bourbon, and Green Chartreuse. By using natural ingredients such as teas, spices, and cane sugar, these creations boast flavor profiles that can include over 80 ingredients, delivering a truly one-of-a-kind drinking experience.

“We’re not following trends; we’re creating them,” says Cortnie Cozeck, Director of Operations at Barter & Shake. “Our goal was to redefine the way people think about n/a cocktails and provide a beverage experience that is as rich, nuanced, and satisfying as any alcoholic option.”

With a rising demand for sophisticated n/a options, Barter & Shake’s program arrives at the perfect time. The global market for no- and low-alcohol drinks was valued at approximately $13 billion in 2023, reflecting a growth of over 62% from previous years (Statista, 2024). The U.S. market alone is projected to grow from $149.62 billion in 2022 to $225.62 billion by 2030, with non-alcoholic spirits leading the way in sales growth (Fortune Business Insights, 2023).

Unlike other n/a beverages on the market, which are often limited to simple fruit juices or sodas, Barter & Shake’s offerings are crafted with the same meticulous care and creativity as their award-winning cocktails, making them a standout in the hospitality industry. The program features a selection of extraordinary n/a cocktails across all concepts including:

  • Platform 18 at Century Grand: Transport yourself to NYC 1924 after departing from Platform 18 on a Presidential Pullman-inspired train car (n/a options include Son of a Beecher, Eliza’s Hymns, The Reverend or Granny Hatchet). 
  • Grey Hen Rx at Century Grand: Recently updated to resemble M.E. Lee’s House of Exotic Imports located in NYC 1924, this curiosity shop transports you to the middle of Chinatown (n/a options include Prayer At Midday, Mark My Words and Import & Export). 
  • Undertow at Century Grand: While below-deck an antique Clipper ship, be prepared for an immersive environment, navigating the underground cenotes of the Yucatan Peninsula in search of lost treasure (n/a options include Anchors Up! and Captain’s Apprentice). 

Barter & Shake’s n/a cocktails offer a new way to enjoy an evening out or Dry January, with the same level of craftsmanship and care that has earned them acclaim in the world of traditional cocktails. Whether participating in Dry January, taking a break from alcohol, or simply seeking a healthier option, guests are invited to experience these unparalleled creations at any Barter & Shake location.

The n/a program is offered at Platform 18, Grey Hen Rx and Undertow, all located inside Century Grand at 3626 E Indian School Road in Phoenix. A second Undertow location can be found in the Epicenter at 3150 E Ray Road Suite 184 in Gilbert. For more information and to explore a full range of n/a offerings, visit centurygrandphx.com.