I bet you’ve wondered how many people clip coupons and use cash-back or rebate apps to save money. Well, Ibotta has the answer to which are the most consumer savvy states and the numbers are staggering. They’ve tracked data for the past 5 years from 2016-2020, showing which states have saved the most money using the app, and also which have the most consumer savvy-shoppers.
Here are the rankings of the states that have earned the most cash back in the past five years. Data below shows the cash-back amount residents in each consumer-savvy state have earned:
1 – Florida – $72,666,574
2 – Texas – $70,823,896
3 – California – $58,568,887
4 – Ohio – $43,095785
5 – Pennsylvania – $39,537,895
6 – North Carolina -$35,268,274
7 – Georgia – $34,659,409
8 – Illinois – $33,749,148
9 – New York – $33,091,948
10 – Michigan – $30,619,987
11 – Virginia – $30,288,391
12 – Tennessee $23,334,857
13 – Wisconsin $20,548,185
14 – Missouri $20,234,190
15 – New Jersey $18,833,760
16 – Indiana $18,506,277
18 – South Carolina $17,009,703
19 – Colorado $15,853,566
20 – Washington $15,079,897
According to state population data combined with Ibotta’s data, most states average about 15% of their adult population using the app, which means that most states could save 6.5 times the amount of money they already have if more people used the app. For perspective, Florida has 18% of all adults using the app, meaning Floridans could have saved over $400 Million (instead of $72 Million) if everyone used the app.
