Charming CHARLIE Accessories Boutique Opening 200th Store

On Tuesday, June 19th, charming CHARLIE will open its 200th store at The District in Desert Ridge Marketplace. To celebrate this milestone, charming CHARLIE will provide a $10 gift card to the first 50 opening day customers. There will also be one drawing every day from June 19th to June 23rd where customers will have the chance to win a $200 gift card.

The store will occupy more than 7,000 square feet, offering a broad selection of accessories, from bohemian and vintage to classic and modern.

“Jewelry at charming CHARLIE is all about big, bright and bold — from vibrant color combinations to statement pieces that grab attention to any wardrobe,” says Patty Fadhouli, brands marketing manager for charming CHARLIE.

Charming CHARLIE got its start when proprietor Charlie Chanaratsopon, who grew up in the jewelry business, decided on a non-traditional approach — offering an extensive selection of accessories at affordable prices (most of the items are priced below $50) with merchandise layout based strictly on color, not category.

“Our stores are a great place to go if you have a particular event or outfit in mind,” Fadhouli says. “Charming CHARLIE is also a great place for a treasure hunt.”

Given CHARLIE’s diverse and extensive assortment of accessories, women of all ages will enjoy the shopping experience. More likely than not, they will find something that fills the void.

“Charming CHARLIE appeals to a wide demographic of women,” Fadhouli adds. “You can often find moms and daughters happily shopping together.”

Next time you’re at the store, general merchandise manager, Kasia Roma, says to keep your eye out for the following trends:

“Collar necklaces, stacked bangles and oversized earrings are a new crop of trend that every jewelry lover must try,” she says.