EoS Fitness, a leader in the fitness industry offering its High Value Low Price (HVLP) gyms with more than 100 locations open or on the way throughout the country, has signed a new 42,500-square-foot lease for a new facility in Park Central’s Goldwater Building.

The new gym will have a first-floor entrance and kids club facing Central Avenue adjacent to Zipps Sports Grill, and will occupy a 40,000-square-foot space on the second floor, which is where the main gym floor will be located. The new gym adds a welcome new amenity to Park Central and the central Phoenix area, and further expands the mixed-use features of the property. 

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EoS Fitness features a wide variety of cardio and cutting-edge strength equipment, and signature amenities including high-energy G-Fit and cycle classes; recovery options; “The Yard,” a green turf functional training area; the MOVEoS Cinema, where movies are played on a big screen during workouts with a range of cardio equipment; kids club; and variety of personal training options.

Dave Reiseman, Chief Growth Officer of EoS Fitness, said the Park Central location was ideal for the company because of the superior location in a thriving area of central Phoenix.

“We’re thrilled to announce our newest location in Park Central and to be part of the exciting growth happing in central Phoenix,” Reiseman said. “As we continue to expand and serve new neighborhoods across the state of Arizona, our goal as a company remains the same—to provide an inclusive and welcoming place for everyone to focus on their individual health and fitness goals.”

The new EoS Fitness is projected to open in spring 2023 after buildout. The company signed a 15-year lease for the new center, which will become one of the largest tenants of the revitalized portion of the Park Central property.

Sharon Harper, Chairman and CEO of Plaza Companies — a co-owner and co-developer of Park Central — said the new EoS Fitness is a highly beneficial addition to the growing Park Central project.

“We are very pleased to welcome EoS Fitness to Park Central,” she said. “This is going to be an exceptional amenity for those who live, work and play at Park Central, and it furthers our vision of turning Park Central into one of the premier mixed-use properties in the region. This is yet another draw that will further the buzz and activity that makes Park Central unique.”

Plaza Companies and Tucson’s Holualoa Companies have teamed up to redevelop Park Central into a vibrant destination, which once was the city’s first official large-scale shopping mall. The companies have transitioned the project to a community hub consisting of nearly 1 million square feet of space, ideal for living, working, playing, congregating and celebrating the arts. 

Stan Shafer, Chief Operating Officer of Holualoa Companies, said the new EoS Fitness will fit in perfectly with the project’s mix of restaurants, retail, office and hospitality uses. 

“This new EoS Fitness will provide a key resource for the many office tenants, students, visitors and members of the community that come to Park Central,” he said. “This area of town is in need of such a facility and we are looking forward to working with EōS Fitness to make the new location one of their finest facilities.” 

The new Park Central includes 450,000 square feet of Class A low-rise creative office space available for lease with the ability to accommodate tenants ranging from 3,500 square feet to more than 100,000 square feet in size. It features exclusive tenant patios, on-site restaurants and amenities, a stunning mid-century modern design, 15-25 foot ceilings, extensive bike paths and light rail access and ample parking. For more information on the project, visit www.parkcentralphoenix.com.

For office leasing, tenants and brokers can reach out to Andrew Cheney with Lee & Associates (602.954.3769) or Bill Cook with Plaza Companies (623.344.4526). For Retail leasing contacts are Brent Mallonee with Cushman and Wakefield (602.224.4437) or Margaret Lloyd with Plaza Companies (623.344.4558).