It’s no secret that essential oils have taken the travel industry by storm and one Phoenix hotel is zeroing in on the soothing effects different blends have on the mind and body by launching an in-room aromatherapy program to help ease the anxiety guests can endure while being in a new environment.

As the first hotel to partner with Vitruvi, the international brand of essentials oils heralded by Gwyneth Paltrow’s goop, Kimpton Hotel Palomar Phoenix is challenging jet lag and sleep deprivation with scent therapy designed to offer a relaxing respite from the aches and pains often associated with travel. As 63% of Americans claim to have trouble getting a good night’s rest while on vacation, according to Wakefield Research, essential oils come packed with natural health benefits that are known to calm nerves, reduce stress, treat headaches and nausea, boost immunity to infections and aid in getting a deeper sleep, among others.

The new service at Hotel Palomar Phoenix will allow those checking in to customize their own experience by choosing one of three scents to be diffused throughout the room. Guests will also receive a 10ml bottle of the selected essential oil along with a complementing elixir and a sweet treat during the nightly turndown service to help further put the mind at ease. Available to VIP guests and as an add-on for $25, the evening rituals include:

• Lavender: As one of the most commonly used and versatile essential oils, lavender is the perfect single-origin oil for creating a bedtime ritual and also easily fits into one’s beauty routine thanks to its antibacterial properties.

• Eucalyptus: As the most invigorating of the evening rituals, Eucalyptus is best known for its use in spas while its revitalizing herbal scent and antimicrobial properties make it the perfect nighttime staple.

• Bergamot: Extracted from the rinds of citrus fruit that grow on bergamot orange trees, bergamot will make guests feel as if they are lying within a citrus grove. Equal parts luxurious and comforting, this cozy, spicy oil is known for having the aroma of Earl grey tea and is often found in fragrances for both men and women. Plus, it’s great for helping guests unwind at the end of a long day.

“With so many people adopting aromatherapy in their daily routines, we wanted to embrace it as well and try and help take the edge off while traveling,” said Jeremy Wilhide, general manager of Kimpton Hotel Palomar Phoenix. “By partnering with Vitruvi, we’re able to elevate the guest experience by providing a peaceful environment for any guest, whether it’s a business traveler with back-to-back meetings or someone who could just use a little respite from the daily grind. It’s the small things that people remember and we’re thrilled to be the first hotel in the world to partner with such a forward-thinking brand.”

Headquartered in Vancouver, Vitruvi is a modern aromatherapy company dedicated to sourcing essential oils from around the world to deliver premium-quality products that are pure and natural. Cofounded by siblings Sean and Sara Panton, the Vitruvi brand is focused on sophisticated simplicity and offers a variety of beautifully crafted oils, diffusers, mists and roll-ons. Found in over 300 stores internationally including Nordstrom, Anthropologie and Goop, Vitruvi has been featured by Forbes, Refinery 29, Vogue, The New York Times and, to name a few.

“Scent is such a beautiful and powerful way of creating an evening ritual,” said Sara Panton, Vitruvi cofounder and CEO. “We chose these three relaxing essential oils because they help cue the body and mind that it’s time for rest and we’re so excited that travelers will now be able to personalize their scent experience when they visit Kimpton Hotel Palomar Phoenix.”

For more information about Kimpton Hotel Palomar Phoenix or to book a reservation, visit or call 602-253-6633. For more information about Vitruvi or to purchase a product, visit