WHAT: Join Wacoal in its mission to help end breast cancer with Fit for the Cure®!  Participate in a Fit for the Cure event and receive a complimentary bra fitting from a Wacoal fit specialist. For every woman that participates, Wacoal will donate $2 to Susan G. Komen® for breast cancer research and community health programs. Wacoal will donate an additional $2 for every Wacoal bra, shapewear piece or b.tempt’d bra purchased at these events.

This season, in celebration of the 15th anniversary of Fit for the Cure, Wacoal has begun a new initiative inspiring women everywhere to get fit!  Wacoal will donate an extra $1 for each woman who photographs themselves following their fitting with a special “I Got Fit” sign and shares on social media using #IGotFit.

For 15 years, Wacoal has dedicated its efforts to educating more than 741,000 women across 411 cities about the importance of bra fit, foundation and overall breast health. To date, through Fit for the Cure, Wacoal has donated over $4 million to Susan G. Komen® and continues to host more than 1,200 events across America each year.

WHY: Giving back is a major component of Wacoal’s business philosophy and an important factor in the growth of the brand.  In 2015, Wacoal will reach two major milestones: 30 years of making women look and feel good and 15 years of raising awareness through Fit for the Cure.

Research shows that 8 out of 10 women are wearing the wrong sized bra. Wearing a bra should not be even slightly uncomfortable.  Women should be professionally fitted for a bra once a year to ensure their bra size has not changed as a result of natural fluctuations in their body.

Breast cancer is the second leading cause of cancer death in American women age 40-59 and accounts nearly 1 in 3 cancers diagnosed in the U.S.  By taking 15 minutes to meet with a Wacoal fit expert, you’re helping to contribute to an important cause. Wacoal encourages women to visit their doctor for monthly breast examinations that could ultimately save their life.

WHEN:  Wednesday, October 7, 2015


Macy’s – Arrowhead Towne Center

7600 Arrowhead Towne Center

Glendale, AZ


Thursday, October 8, 2015


Macy’s – Fashion Square

7014 E. Camelback Rd. Suite #5000

Scottsdale, AZ


Friday, October 9, 2015


Dillards – Westridge/Desert Sky Mall

7621 West Thomas Road

Phoenix, AZ


Friday, October 9, 2015


Dillards – Superstition Mall

6545 East Southern Ave.

Mesa, AZ