In the 1970s, teenage girls plastered their walls with Shaun Cassidy posters and donned T-shirts featuring the leather-clad pop star/actor.

Now in his late sixties, “The Hardy Boys” star is presenting his “The Road to Us” tour, celebrating his music, acting and writing. It comes to the Mesa Arts Center on Jan. 4.

The Santa Barbara-area resident is also promoting his aptly named wine, My First Crush. My First Crush benefits No Kid Hungry, a “great organization that feeds kids all over the world.”

The wine project came about during the COVID-19 pandemic, when his friend/winemaker, Steve Clifton, had 500 cases of Pinot Noir slated for high-end restaurants.

“I thought I would put a label on this extraordinary wine and sell it through my website and social media, and we gave the guys the profits.

“It sold pretty well. And then we built an actual website for it,” said Cassidy about myfirstcrush.com. We created a wine club called My First Crush and now it’s perennial. We have a big wine club, and people come to Santa Barbara and do tastings with me.”

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The road to Mesa

“The Road to Us” — which Cassidy calls “a combo plate” — comes to the Mesa Arts Center on Jan. 4. The jaunt is his biggest tour, he said. “The Road to Us” went through several changes.

“It began as a one-man storytelling show,” Cassidy said via Zoom about his 30-year career.

“That [storytelling] has been my job for 30 years. I’m a writer and producer for TV, too. I felt I had some authority and authenticity to go out and tell stories.”

The show will feature hits and new tracks, something “a very honest friend” vetoed.

“He said, ‘They’re going to throw furniture at you if you don’t sing songs that they know,’” he said with a laugh. “I managed to find a way to weave those songs that some people may know into a narrative.”

Besides new songs, Cassidy will sing his hits and a song from his Broadway show, “Blood Brothers,” and a tune from his mother’s signature project, “The Music Man.”

“It’s a family affair, again, all woven together by stories,” he said. “They give it an arc — the beginning, middle and end. It’s not quite a Broadway show.”

Cassidy is a show business progeny. His Tony Award-winning father, Jack, sang, while his mother, Shirley Jones, starred in “Oklahoma,” “Carousel” and “The Music Man.” She is an Academy Award winner.

Jones starred in “The Partridge Family” with Cassidy’s late half-brother, David.

Shaun Cassidy is a multihyphenate entertainer himself. He inked a contract with Warner Bros as a high school student, leading to Top 10 hits “Da Doo Ron Ron,” “That’s Rock ‘n’ Roll,” “Hey Deanie” and “Do You Believe in Magic?”

The Grammy nominee also starred in ABC’s “The Hardy Boys Mysteries,” appeared in the Broadway musical “Blood Brothers,” and wrote his first pilot, “American Gothic.”

That talent is actually rooted in magic, something he was obsessed with as a child. He compares show business to that trade.

“Writers feel like magicians,” he said. “To me, they make stuff out of the air. I have an idea, and six months later, I can show up on a set and 300 people have a job. It’s kind of amazing. You realize what a gift that is. I aspired to do it, but I didn’t know if I could.”

He used his gift to attempt a memoir, which turned into the show he is bringing to the Mesa Arts Center.

“When I started on this memoir, I thought, ‘This is nuts. Why don’t I just go out and talk. Maybe people will come — maybe they won’t,’” he said.

“‘It’s been a long time, but they did. And now I’m doing all these shows, and people are coming. They come for ‘Da Doo Ron Ron’ and leave with the stories.”

Shaun Cassidy appears at the Mesa Arts Center, 1 E. Main Street, Mesa, on Sunday, Jan. 4. Tickets start at $45. Information: mesaartscenter.com.