What began as Arizona’s No. 1 Spring event has taken on a new name and identity during the global pandemic. The Style Trend Show has evolved to become a full day celebrating fashion in a unique hybrid live-virtual platform, while keeping the safety of designers, models and staff as priority number one. Phoenix Fashion Week chose to embrace what many perceived as limitations by utilizing unique runways set to the beautiful backdrop of global landscapes and landmarks you are sure to recognize. The virtual show is Saturday November 21st from 7:00pm to 8:00pm (MST) via a ticketed link to watch via smart tv, laptop, or mobile phone and presented by global brand, G|Fashion. As part of Phoenix Fashion Week’s 3-pillars of Fashion, Education, and Community, Style Trend Show’s new format will showcase six hand selected couture and ready-to-wear designers via six virtual runway shows, virtual meet and greets, and digital style games.
“As the Southwest’s leading authority on fashion, Phoenix Fashion Week continues to raise the bar with extraordinary runway experiences at each event. With our new virtual format during this pandemic, we are now able to showcase our brands globally, we are able to touch many more fashionistas in and outside of our community and by collaborating top designers, Style Trend Show is the next natural step for our brand,” said Brian Hill, Executive Director of Phoenix Fashion Week.
Style Trend Show is supported by event partners G|Fashion, Sanderson Lincoln Black Label, Adler Public Relations, Recleau, Xppose Media, Fashion Rewired Podcast, and Andaz Resort and Bungalows, all pushing Arizona’s fashion industry forward. This will be Phoenix Fashion Week’s next virtual fashion show, with more than 200 models attending the casting. Expect to experience Style Trend Show VIP Red Carpet watch parties across the valley, hosted by key influencers, VIP’s, and fashionistas at venues that include Lincoln Black Label Lounge at Scottsdale Quarter, Volanti Restaurant at Scottsdale Airport and Golden Margarita in Downtown Phoenix.
Fashionistas can enjoy a special staycation package to enjoy the Style Trend Show from the comfort of their own Bungalow at Andaz Scottsdale with code “Phoenix Fashion Week” on November 21st, 2020. “Andaz Scottsdale is new contemporary luxury that transcends the expected. Infusing trendsetting style that Phoenix Fashion Week conveys, is a perfect collaboration for both brands. We look forward to delivering the local vibes for all of this the season’s trendsetting fashions,” said Natalie Murphy of Andaz Scottsdale.
Fashion and tech will be in play when the Style Trend Show partners with New York based gamification platform, Fantasy Fashion Week by Recleau. The new ‘Style Trend Challenge” is an online fashion tournament where fashionistas are competing with one another to predict the top runway looks from the Style Trend Show. The immersive gaming experience is played on a mobile or desktop device and enables users to compete by ranking two runway styles at a time, with three top cash prizes being awarded. Complimentary fashion business summits via Instagram LIVE will be happening @PHXFashionweek throughout the day (Sat. Nov. 21st). Designer runway shows were styled by beauty leaders, AZ Royalty Salon, Velocity Style Bar, the Phoenix Fashion Week Style Team of Gilbert Tellez and Nadia Bradley. At the Style Trend Show guests will be able to shop each look straight from the runway via designer websites. Guests will also be able to interact with the runway brand’s style in real time, by using Phoenix Fashion Week’s official hashtags #styletrendshow and #phxfashionweek, to engage with the fashion community.
Virtual Ticket prices are $40 and can be purchased at www.StyleTrendShow2020.eventbrite.com.