The second annual Beer Palooza will take place on June 20 at WestWorld of Scottsdale between 1 and 6 p.m. You’ll find food, yard games, craft beer a beer store and, most importantly, air conditioning.
Highlights:
CRAFT BEER: Over 30 breweries such as Four Peaks, SanTan, O.H.S.O., Sleepy Dog, Oskar Blues, Mudshark, Prescott, New Belgium, Mike Hess, Stone, Nimbus, College Street, Odell, and many more, will be poured.
BEER STORE: Attendees will be able to purchase all of the beer they tasted during the event at SBP’s Beer Store. This is a great opportunity to stock up for the next day’s Father Day party! Leave with six packs, growlers, or single cans/bottles. Attendees can even check their personal growler in at the “growler valet” station!
FOOD: A beer-friendly menu of sausages, pizza, nachos, burgers, and more will be prepared by Chef Michael DeMaria and his M Culinary Concepts. A special appearance by The Mustache Pretzel food truck will round out the offerings.
GAME ZONE: Cornhole, badminton, arm wrestling, giant Connect 4, giant Jenga, and a huge chalk drawing area will keep crowds entertained.
TICKETS: $30 and come with 20 4-ounce samples of beer. ($35 at the gate.) VIP tickets cost $50 and come with 25 4-ounce samples, as well as one hour earlier access to beat the lines and try some special brews only available during the VIP hour. Both ticket levels include a collectible mini-mug. Designated Driver tickets are available for $10 and include two non-alcoholic beverages.
PALOOZA STATS:
Besides air-conditioning, Scottsdale Beer Palooza is a place for beginners. Craft beer drinkers only account for 7.8% market share of the beer-drinking population. The remaining 92.2% are convertible consumers who are typically intimidated by the “beer nerds” at other more serious craft beer festivals. Scottsdale Beer Palooza is the gateway to craft beer for that 92.2%. We focus on creating a fun, relaxed environment where breweries can convert the regular “six-pack Joe” into an educated craft beer consumer.
