CRISP & GREEN brings healthy option to Scottsdale

Lifestyle | 10 Mar |

CRISP & GREEN, an innovative, wellness-driven fast-casual brand that blends nutritious foods, community and fitness, is announcing its expansion into the Arizona market with four stores set to open in Scottsdale. 

Started by CEO and Founder Steele Smiley, CRISP & GREEN – the first grab ‘n go salad shop and part-time fitness house — opened in Wayzata, Minnesota in 2016 and has since grown to become one of America’s fastest growing fast casual franchises with the help of Steele’s expertise. The fast-casual brand currently has eight locations open across the Midwest, with several under construction, and Arizona is the next market CRISP & GREEN is heading into.


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It is known to have a cult following in every market it enters with 20 percent of customers visiting three times a week or more to savor the chef-crafted menu featuring salads, grain bowls and smoothies. With an annual unit volume per store at more than $1.8 million, CRISP & GREEN is on track with the top fast casuals in the country. The company is on track to triple in size this year, while providing hundreds of jobs in the communities it operates in. 

Expansion into the Arizona market is a key part of Steele’s goal of taking CRISP & GREEN national. Through his business ventures, Steele is looking to offer healthy and convenient options to a mass audience beyond the typical wellness “hubs” like LA, NYC and Miami. A leader in the plant-based space, Steele has a knack for building national and international lifestyle and wellness brands dedicated to creating healthier, happier and stronger communities.  

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