Courtesy of

June 8, 2015

Experience AZ

Custom burger restaurant opens in Downtown Phoenix

The Counter® Custom Built Burgers, the premium build-your-own-burger restaurant, recently opened its first Arizona location in Phoenix. The new 3,000 square foot restaurant is located in the heart of downtown Phoenix at 50 North Central Avenue, on the corner of Adams & Central.

With a spacious and modern design, The Counter® seats 112 inside and 110 outside. Their comfortable patio is centered around two, 16 foot fire pits.

Build Your Own Burger with a beef patty, onion strings, bacon and bbq

This 21st century twist on the classic burger joint offers the highest quality ingredients and over a million possible burger combinations for a unique dining experience every time. The Counter® also serves a wide selection of pre-designed expert burger builds and burger salad bowls, flavorful side dishes, and a full service bar featuring specialty cocktails, craft beer, wine cocktails and adult spiked milkshakes.

The Counter® prides itself on sourcing local and sustainable ingredients as much as possible, featuring six different ‘burger’ proteins, 16 imported and domestic cheeses, 26 unique sauces and 45 delicious toppings on a choice of seven artisan baked buns.

“We are proud to bring this exciting concept to Phoenix,” said John Lutz, chief operating officer of the Arizona franchise developer and longtime resident of Arizona. “This is the first of several locations planned for Phoenix and we can’t wait to bring The Counter® to other areas of the Valley.”

The Counter® is a great spot for corporate meetings, social gatherings and everything in between. Customers can enjoy a custom catering experience with all the fixings to build your own burger wherever you are.