Scottsdale Fashion Square, part of the Macerich portfolio of one-of-a-kind retail properties in top markets, today announced first-to-market stores for two high-profile, digitally-native retail brands – Morphe and UNTUCKit.
Social media-driven beauty sensation Morphe and leading menswear brand UNTUCKit will open stores at Scottsdale Fashion Square, which is now undergoing the first phase of an ambitious redevelopment. Morphe is set to open in April 2018, and UNTUCKit’s opening is planned for summer 2018.
“As we position Scottsdale Fashion Square for continued top performance, the property consistently captures attention from a wide variety of exciting retailers that are eager to take their brands in new directions,” said Michael Guerin, Senior Vice President of Leasing, Macerich. “This property is globally recognized as the undisputed leader for luxury and contemporary brands in the Southwest. So it makes sense that cutting-edge digital brands like Morphe and UNTUCKit chose Scottsdale Fashion Square for their exclusive physical presence in this market.”
Morphe, a beauty brand for the makeup obsessed, was born in 2008 among the artists and influencers in Los Angeles. The brainchild of sibling duo Chris and Linda Tawil, Morphe started with professional-yet-affordable brushes and quickly expanded into eyeshadow palettes, lip colors and more. Today the line also includes hotly-anticipated makeup collaborations with social media mavens such as Jaclyn Hill. The Scottsdale Fashion Square store is among the first outside the brand’s native California.
UNTUCKit, one of the fastest-growing men’s retail brands in the country, was the first to create a signature shirt with perfectly-contoured hemlines and a tailored fit specifically designed to be worn untucked. Since launching in 2011 with its signature men’s shirt, UNTUCKit has evolved to outfit the whole family with the addition of lines for women and children. Dedicated to creating an unmatched shopping experience, UNTUCKit was one of the most active e-commerce store expansion stories of 2017, opening 20 locations across the country, with plans to open an additional 25 in 2018, including an international expansion. To shop and learn more, visit untuckit.com.
