Phoenix Premium Outlets launch More Than Pink initiative
Phoenix Premium Outlets announced its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls, The Mills and Premium Outlets nationwide will once again be participating in a range of fundraising activities during the months of April and May.
“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management.
From April 14 to May 20, visitors to Phoenix Premium Outlets will be able to participate in a variety of programs to help support Susan G. Komen.
Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, available at Guest Services in the Food Court, providing 25 percent off one item at Adidas, kate spade new york, Helzberg Diamonds, Lucky Brand, Under Armour and more. All Discount Pass donations go to Susan G. Komen.
Susan G. Komen Visa Simon Giftcard: Customers can purchase a More Than Pink Visa Giftcard at Guest Services. Simon will donate $1 for each More Than Pink Giftcard sold to Susan G. Komen. The giftcard is available for purchase year-round.