Phoenix-based floral design firm, STEM SWAG, which provides unexpected and outrageous floral gifts, centerpieces and décor, have announced their 2020 Valentine’s Day campaign, “Slay Valentine’s Day,” in partnership with Yandy. Every Valentine’s Day order comes with the option to have deliveries made by popular and glamorous local drag queens – including Valley favorite and campaign cover girl, Coco St. James. On February 14, Coco and friends will hand-deliver the company’s specially designed floral bouquets to homes and offices, Valley-wide.
Last year, STEM SWAG’s drag delivery option was an overwhelming success and the company plans to at least double the volume, this Valentine’s Day. According to STEM SWAG Creative Director Gary Guerin, “By partnering with Yandy, we can now offer our customers more options than ever. They can select trendy gifts from two companies that are both fashionable and forward-thinking. I love that Yandy, like STEM SWAG, values the importance of embracing and celebrating all varieties of love.”
Currently, Yandy’s website features the caption, ‘Shop now for Gifts for You, Your Gal, and Your Moresome,’ extending their appeal to a wider and more progressive customer base. Alicia Thompson, Director of Brand Marketing for Yandy commented, “Yandy is all about owning your sexy in whatever way you identify. For Valentine’s Day, and all year, we encourage people to treat themselves first and then their guy, gal, or more. No matter which way you identify, coupled up or self-partnered, our mission is to help you celebrate your sexy. “
This year’s four exclusive STEM SWAG bouquets were designed to offer something for everyone at an affordable price. They are named the “Somebody Loves You” rose box, “The Green God,” “Love Is in the Air” and “The Yandy,” a corset-tied vase specifically designed to pair with Yandy accessories. Until February 29, Yandy is offering STEM SWAG fans 20% off their yandy.com purchase with the promo code “STEMSWAG.”
Campaign model and delivery drag queen, Coco St. James, who also delivered STEM SWAG Valentine’s Day bouquets, last year, states, “In this advertising campaign, I’m dressed in head-to-toe Yandy, which I love! They aren’t just about lingerie. Yandy is an amazing source for fashion, costumes and embracing your sexy. For the drag community, specifically, I think Yandy is an undiscovered treasure. Plus, they offer an incredible array of sizes, which truly backs up their ‘Own Your Sexy’ motto.”
Photography for the campaign was captured by Scotty Kirby, a nationally renowned Phoenix-based photographer specializing in uniquely creative portraits. According to Guerin, “We selected Scotty because we wanted the best photographer in the industry to honor and celebrate the beauty of drag and there’s no one who can better capture that.”
Guerin adds, “Having fierce flowers delivered by drag queens is such a great embodiment of what STEM SWAG is all about. We’ve taken the tradition of flowers and added elements of pop-culture to create this people-connecting experience. While we can’t do drag deliveries all the time, I hope this campaign inspires all the things that are possible, throughout the year, and proves that flowers can enhance and celebrate all types of relationships.”
Coco St James’ curated Yandy wardrobe from the campaign can be viewed HERE.
For more information on Stem Swag, visit stemswag.co.