Phoenix’s new self-serve taproom, Tap That Downtown, offers a rotating selection of 35 draft beverages in the heart of the blossoming Roosevelt Row Artists’ District. 

Guests can explore and pour on their own using iPourIt self-pour RFID technology to activate taps and track their tab.  A full menu of delicious pub food is served alongside the drinks, featuring favorites like poutine with stout gravy and a house-made pretzel with IPA cheese sauce.

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“Born from the love of beer,” Tap That Downtown was created to give patrons an opportunity to taste new and unique craft beverages and help promote local Arizona breweries.  After discovering self-pour tap walls in California, the four founding partners were certain they wanted to incorporate the technology in their new concept.

Roshiem Austin, co-owner and Cicerone® Programs Certified Beer Server, curates the revolving list of thirty craft beers and five wines.  He shared, “If you’re a beer person, this is your dream scenario. You can explore and have your own experience and our guests are super excited about that.”

Tap That Downtown is open for brunch on the weekends and hosts regular events like live music, DJ sets, and Paint & Sip sessions.  Beer enthusiasts can follow their social media accounts to see a weekly top ten leaderboard announcing which beers are being poured most by number of ounces.

“We can use iPourIt’s data to fine-tune the selection on our tap wall and make sure our guests have the experience they’re looking for.  The inventory tracking is the piece that I use the most.  I use it to keep up the movement of the beer and purchasing.  It really helps me stay organized and keep the wall stocked with a unique and eclectic offering,” said Austin.

iPourIt self-pour technology allows operators to differentiate their business while boosting alcohol revenue, reducing labor cost, and enhancing customer experience.  The latest GEN 4 platform has been updated with enhanced features like industry-standard PoE networking, commercial-grade tap screen displays, reliable tap-to-activate RFID technology, and real-time inventory management.

Tap That Downtown is located at 909 N 5th Street, Phoenix, AZ 85004 and hours are Monday through Thursday from 12-10pm, Friday from 12pm-2am, Saturday from 10am-2am, Sunday 10am-10pm.

Learn more at  www.TapThatBeer.com. Follow @tapthatdowntown for updates.