Cloud gaming, once a technical curiosity, is rapidly becoming the backbone of modern digital entertainment.
Few industry leaders have played as influential role in this transformation as Artem Skoryi, VP of Business Development at Boosteroid, whose hands-on leadership and negotiation expertise have sped up the trajectory of cloud gaming on a global scale.
Insights of a recognized expert on how cloud gaming went from experiment to initial demand
Just a few years ago, cloud gaming was widely regarded as a technological curiosity. Early services such as OnLive and the first generation of Google Stadia proved that streaming high-end games over the internet was possible, but barriers like limited bandwidth, high latency, and content restrictions kept mainstream audiences at bay.
“Back then, most users still relied on local platforms. The cloud was not your first choice, you tried it if you didn’t own a good PC,” recalls Skoryi, whose career has long unfolded at the intersection of technology, media, and business development.
Despite early skepticism from publishers and gamers, Skoryi recognized that cloud gaming offered many advantages for everyone. By making premium gaming accessible on everyday devices, cloud platforms could reach billions. At Boosteroid, Skoryi spearheaded initiatives to expand into new regions and forged partnerships with industry juggernauts like Microsoft, AMD, Asus, and others, accelerating the transition to mass-market adoption.
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Pioneering Partnerships and Industry Impact
Skoryi’s leadership in business development was instrumental in Boosteroid’s rise to become the world’s largest independent cloud gaming platform, achieving $87 million in revenue in 2024 – a result that highlights his sharp commercial instincts and market awareness. One of the key reasons it happened was a series of high-profile partnerships with leading technology and consumer brands, where Artem Skoryi took central roles.
Back in 2019, Boosteroid forged a foundational partnership with ASUS, securing advanced server infrastructure that would form the technical backbone of its international cloud gaming service. This early collaboration set the stage for further hardware alliances, including cooperation with Intel in 2020, aimed at optimizing server performance for demanding streaming workloads. As the platform matured, Skoryi’s insight into the industry development allowed Boosteroid to broaden its scope.
Perhaps most notably, in March 2023, Boosteroid entered into a milestone ten-year partnership with Microsoft, bringing a vast library of Xbox PC and Bethesda games to its users, and paving the way for future additions like Activision Blizzard titles. Skoryi’s expertise in negotiation and his in-depth understanding of the market were instrumental in facilitating this complex agreement, which attracted widespread industry attention and reinforced Boosteroid’s reputation as an innovative force in the sector.
Building on this momentum, Boosteroid continued to integrate its platform with major consumer electronics brands. In 2023, the company launched partnerships with both LG and Samsung, securing prominent placement in their respective Smart TV ecosystems and making cloud gaming more accessible to millions of households worldwide. By 2024, the expansion strategy reached the automotive industry, as Boosteroid collaborated with Mercedes-Benz to integrate AAA cloud gaming experiences directly into the MBUX infotainment systems of next-generation vehicles.
Artem Skoryi’s ability to identify strategic opportunities, cultivate long-term relationships, and navigate the complexities of global technology markets has consistently advanced Boosteroid’s position as a trailblazer in the rapidly evolving world of cloud gaming.
Today, cloud gaming is deeply integrated into mainstream consumer devices, as advances in 5G, Wi-Fi 6, and next-generation video codecs have removed many technical barriers. The shift from physical media and hardware dependency to a game streaming model reflects a broader change in how digital content is perceived. This model has proven especially appealing to casual and new gamers who aren’t ready to invest in expensive gaming systems. Those players also want access here and now – without downloads, updates, or patch installations.
We’re seeing the emergence of games designed specifically for the cloud, with dynamic graphics, near-instant launch times, and adaptation to available bandwidth. Many major publishers are actively moving toward the cloud – unsurprisingly, since it eliminates the need to spend resources and time porting games to new operating systems like Linux, macOS, or Smart TVs, while still giving them access to those audiences.
Shaping the Digital Future
Looking ahead, Skoryi envisions a world where cloud gaming is as ubiquitous as music and video streaming. “Cloud gaming will be like YouTube or Spotify – you won’t even think about launching it. It’ll just be there,” he predicts. He is advocating for the development of cloud-native games and hybrid models that blend streaming and local resources, pushing the boundaries of what’s possible in digital entertainment.
“In five years, owning a high-end gaming PC will be like owning a vinyl record player,” Artem says. “It’ll still have a place among enthusiasts, but for the vast majority, the convenience and affordability of cloud gaming will simply outweigh the need for expensive hardware.”
“Audience growth is occurring across all regions – from the US and Western Europe to Latin America and Southeast Asia. Markets like Brazil, Poland, Portugal, and India are especially active. In Brazil, for instance, the number of cloud service users on Smart TVs has grown by over 80% since 2022,” said Artem Skoryi. “The user base is also diversifying – cloud platforms now attract not only young gamers but also professionals, parents, older players, and even those who previously never played at all. It’s now common to see users with high-end hardware at home choosing the cloud simply for convenience.
These changes have also impacted the business side. Publishers are increasingly viewing cloud platforms as an important distribution channel, particularly in emerging markets. This shift has allowed for new marketing strategies, reduced user acquisition costs, and broader geographic reach.
“Even gamers with powerful PCs are choosing the cloud simply because it’s more convenient. Cloud gaming started as something you would use when you had no other choice, and now it’s just a better experience for many players,” said Skoryi.
Turning point in gaming industry
Once a player experiences the ability to launch a AAA title on a TV or an old laptop without downloading, installing, or updating – they’re unlikely to want to return to traditional models. And that is the strategic strength of cloud gaming. It’s both another technology and the next stage in the evolution of the entire gaming industry. Over the next 4-5 years, cloud gaming will transform what we understand as the “gaming experience.” We’ve already seen a similar shift toward streaming in video, film, and music – now it’s time for the gaming industry to embrace this transformation.
