Category-leading flavor company Torani continues its 100th anniversary celebrations with an interactive pop-up on campus at Arizona State University Tempe from October 16-17. Guests will have a chance to discover new flavors and create unique, personalized beverage concoctions. The experience is free to the public as Torani’s way of giving back to the customers, partners, and communities that have helped the company thrive for the last century. 100% of profits from Torani’s “Flavor of the Century” Diamond Syrup, available to sample at the pop-up, go to non-profit organizations creating opportunities for underserved communities. 

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We invite you to Torani’s “Flavor Factory” pop-up for a fun and flavor-packed experience that includes: 

  • The Creation Station, where guests can take a quiz and collaborate with “syrup sommeliers” to determine and make their own fully customized Torani beverage. 
  • The chance to try Torani’s “Flavor of the Century,” Diamond Syrup, which sees 100% of sales profits going to non-profit organizations that create opportunities for underserved communities.
  • A taste of Torani’s limited-time throwback flavor from its original 1920s flavor line, Tamarindo.
  • Check out Torani’s exclusive merch line, including t-shirts, sweatshirts, hats and more, and play Plinko to win prizes.
  • Plenty of Instagram-worthy photo ops, from colorful backdrops to personalized recipe stickers for DIY drink creations. 
  • All visitors to the pop-up will receive freebies while supplies last, including free 50ml syrup samples, tote bags, key chain charms, stickers and pins. 

WHO: Toraniis a 100-year-old flavor company credited with popularizing Italian Soda in the U.S. in the 1920s and inventing the first flavored latte in the 1980s. From humble beginnings as a small mom-and-pop business founded by Italian immigrants in San Francisco and offering just five flavored syrups, Torani has grown into a global flavor powerhouse, offering over 160 syrups and sauces enjoyed in more than 30 countries worldwide. Enjoyed in cafés, restaurants, and home kitchens around the world, Torani leads flavor innovation globally and has been a certified B-Corp since 2019. 

WHEN: 

  • Thursday, October 16 from 11 a.m. to 6 p.m.
  • Friday, October 17 from 10 a.m to 6 p.m.

WHERE: Arizona State University Tempe (specific on-campus location to be confirmed)

COST: There is no cost to experience Torani’s “Flavor Factory” pop-up.