Lovitt & Touché, an Arizona-based insurance brokerage and benefits solutions provider, announced today a rebranding of the agency that emphasizes its local roots and commitment to the community.
“Business Focused, Community Minded” will now serve as the slogan, which Chief Operating Officer Charlie Touché says speaks to the heart of the company’s history and values. “We have roots that reach back more than a century in Arizona, and we have become fixtures in the Phoenix and Tucson communities. Despite our growth, however, we have always considered our business to be family-run and community-focused. We pride ourselves on these traits, and we want to be known for them.”
Founded in 1911, Lovitt & Touché is one of the largest insurance agencies in the United States with nearly 200 employees and more than $300 million in total annual premiums. It offers comprehensive employee benefits solutions, property and casualty insurance, bonds and surety, specialty insurance and risk solutions for businesses along with personal insurance for key individuals of those companies. It has offices in Tempe, Tucson and Las Vegas, and primarily serves businesses and individuals in Arizona and throughout the Southwest.
Lovitt & Touché is a major contributor to community causes and initiatives statewide, donating hundreds of thousands to local charities annually.
“Arizona is our home, and we are committed to making it a better place for our team, our clients and our neighbors. The next phase of our branding efforts will better reflect this,” said Dave Wilder, executive vice president of Lovitt & Touché.
Along with the slogan, Lovitt & Touché is set to launch an updated logo and advertising campaign with a fresh and modern look. They will be officially unveiled at a rebrand launch party on Oct. 23, held at US Airways Center from 4 to 7 p.m.
To learn more about Lovitt & Touché, visit www.lovitt-touche.com.
