Az Business in profiling business leaders to watch in 2025. Today, meet Katie Easley, vice president of HOA and property management banking for Alerus.

Katie Easley

Vice president of HOA and property management banking

Alerus

As vice president of HOA and property management banking at Alerus, Easley works closely with homeowners associations and property management companies to provide tailored banking solutions that help them meet their financial goals and grow their businesses. She is responsible for the overall direction of the HOA and property management division, which focuses on providing clients with high-touch, personalized service, delivered by a team of financial professionals with expertise serving entrepreneurs and businesses.

Leadership qualities: “I respect everyone I work with and welcome their ideas and collaboration. A good idea can come from anywhere, and when we all work together to help our clients reach their goals, that’s when we’re most effective. When you treat people with respect, you also receive it, which makes for a very rewarding and positive workplace.”

Leadership takeaway: “I want everyone I work with to feel empowered to make decisions that ensure we’re doing the right thing for our clients. I work with a great team, and I encourage them to analyze situations, make suggestions, and always feel comfortable providing feedback with a goal of constantly improving to benefit the client. My background is in business development and entrepreneurship, so it’s in my DNA to make decisions and quickly adapt to changing conditions. One of the reasons I joined Alerus is because it is an entrepreneurial company and fosters those same beliefs. It’s part of our culture to make decisions and embrace change with the client’s best interests in mind.”

Outlook for 2025: “With expectations that interest rates will continue to fall throughout 2025, investment strategies should be reviewed and adjusted where it makes sense. Companies should also re-evaluate their strategic growth plans to determine whether now is the right time to take advantage of lower rates, refinance existing debt, etc. Having a good relationship with your banking partner is critical in making well-informed decisions.”

Learn more: alerus.com