The Most Powerful Business Leaders in Arizona for 2025 includes Brian Lee, president and CEO, Arizona Central Credit Union. Meet him here.

Brian Lee, president and CEO, Arizona Central Credit Union

Background: Lee began his credit union career as a principal examiner with the National Credit Union Administration in July 2010, ensuring the safety and soundness of the credit union system. In June 2014, Lee joined Landings Credit Union as the CFO and in January 2020 was promoted to Landings’ president and CEO. He was named president and CEO of Arizona Central Credit Union in April.

Leadership style: “I really lean into servant leadership. Even though I may sit at the top of the organizational chart, I see myself as accountable to our members — more than 50,000 of them — and to our employees. My job is to make sure they have the tools and support they need to succeed. If I can do that, I’ve done my job as a leader.”

Servant leadership in practice: “For me, it means getting to know people personally, understanding their strengths, and helping them shine. It’s not just about being willing to help—it’s about giving of yourself so that others can be successful. That creates a stronger organization with 170 empowered leaders, not just one at the top.”

Defining moment: “I stepped into my first CEO role in January 2020—just before the pandemic hit. I had big plans, but within months, we had to pivot. That experience taught me the importance of focusing on our mission: take care of our members, our employees and our community. It shaped the way I lead today.” 

Evolution of leadership style: “Over the past five years, agility and speed have become more important. During COVID, we had to pivot fast. I spoke with a doctor who had a 12-month plan to launch telehealth. When the pandemic hit, they did it in two weeks. That showed me how quickly we can move when needed—and in today’s tech-driven world, we have to.”

Industry outlook: “There are real challenges ahead — rising debt levels, interest rate fluctuations and affordability issues — but also a lot of opportunity. Credit unions can play a key role in helping people access financial tools, save for the future, and achieve their goals. We need to be innovative, supportive, and always focused on doing what’s best for our members.”