If you are looking to advertise your real estate property in an impactful way, social media can be a great tool for cutting through the competition and succeeding in today’s seller’s market.
Through strategic planning and clever approaches, you can utilize social media to effectively target potential clients and highlight the outstanding features of the property you offer.
In this blog post, you’ll find some useful tips on how to use social media to optimize your chances to find the right buyer.
Let’s dive in!
Start by Boosting Your Property’s Curb Appeal
Even if you are looking to sell your property “as is” and not invest in renovations, first impressions matter in real estate. Ensure that everything from lawn maintenance to landscaping and exterior decor is looked after. This will help you create more Instagram-friendly shots while also making a stellar first impression on prospective buyers.
Choose the Right Social Media Platform
Before putting your effort into capturing photos and videos of your property, it is important to identify which social media platform will provide the best return on investment for your real estate advertising campaign.
Consider factors like target demographics, trends in user content consumption, and features that are specific to each platform. For example, if you are advertising a countryside cottage, targeting a more mature audience through Facebook and LinkedIn might give you the best chances of closing a sale fast.
Alternatively, if you are looking to sell an apartment in the city, Instagram and YouTube might be your best friends!
Pro tip: Make sure you understand the media size requirements for each social media platform before posting!
Create a Short, Attention-Grabbing Video
Videos are an incredibly powerful tool for promoting real estate properties. In a handful of seconds, short clips provide prospective buyers with all the information needed about a property and help them visualize what their life would be like in a certain home.
Consider creating a short tour video that showcases the best features of your listing. Ideally, your video should include creative compositing using green screen clips, panoramic footage, and interviews with satisfied tenants. Use captions, music, and other effects to help make your video more attention-grabbing and engaging.
Consider Creating 3D Media or Link to a VR Tour
Make your real estate advertisement stand out by providing prospective buyers with an even more immersive experience. You can do so by creating video tours in 3D or utilizing virtual reality technology that allows users to explore the space from their own homes.
Some social media platforms – such as Facebook – allow you to provide 360-degree images of various rooms, making the experience even more interactive.
Make Use of the Caption To Offer All Important Details
When advertising a property on social media, use the caption to provide all important details about a property and the surrounding area. Consider including information such as square footage, number of rooms and bathrooms, age of the building, and any other amenities it features.
Additionally, think about including an attractive description or reference to local landmarks that’ll add character to your post.
Use the Right Hashtags To Reach Your Audience
One of the top mistakes when selling a home is advertising to the wrong audience. Fortunately, when marketing a property on social media, you’ll have plenty of tools to make sure that your posts and videos reach the right demographics. And, it all starts with using the right hashtags.
When using hashtags on your posts, make sure to understand what your audience is looking for and use phrases that are specific to the area. Adding a location to each post can also help local prospective buyers.
Engage With Potential Buyers
Advertising on social media offers you one invaluable advantage: the ability to interact with your leads. When prospective buyers start commenting or reposting your images and videos, make sure to interact with them, answer their questions, and invite them to discover more of what you offer.
Provide a Link to Your Company Website
Although social media can help you make your property for sale even more appealing, don’t forget to build authority and trust by linking to your professional website. Adding a ‘Learn More’ button or direct link in your post will help make it easier for people interested in making an inquiry.
Consider the Benefits of Staging Your Property
Staging a home before selling may represent an investment. However, according to the National Association of Realtors, it can increase your property’s market price by 20% or more! What’s more, working with a professional staging company or interior design can help you create even more Instagrammable photos and videos!
Ensure That Your Contact Details Are Easily Accessible
While making a first impression with potential buyers is important, don’t forget to make sure that users can easily get in touch with you when viewing a property. Add contact details on each post and caption, and provide a direct link to your phone number or WhatsApp, Telegram, and Viber details at the top of your profile page.
Provide Accessibility Features
Providing accessibility features for your property is a great way to boost authority and trust. This not only shows you are committed to meeting the needs of potential buyers, but it also allows you to stand out from the competition.
If in doubt, working with a social media manager or specialist can help you create a marketing campaign that is more cohesive, targeted, and successful!
