In the fast-paced world of real estate, selling a house quickly requires strategic finesse and insider know-how. We’ve gathered insights from twelve industry experts, including a Chief Acquisitions Officer and Real Estate brokers, to bring you proven strategies. From offering seller financing options to setting competitive listing prices, dive into the tactics that have led to swift and successful property sales. Here are 12 strategies for a swift home sale:
MORE NEWS: Teravalis announces first 4 homebuilders for massive West Valley development
- Offer Seller Financing Options
- Connect with Buyers Personally
- Declutter and Photograph for Appeal
- Revitalize with Staging
- Target Renovations for Local Appeal
- Highlight Features for Emotional Appeal
- Invest in Quality Photography and Marketing
- Underprice for Quick Bidding Wars
- Utilize Social Media Marketing
- Create Immersive Video Walkthroughs
- Set a Competitive Listing Price
- Price Below Market and Hold Offers
Offer Seller Financing Options
The use of seller financing can significantly decrease the closing time and even increase the potential buyer pool. When selling a house, I always give that option to the buyer. I can make more money in total—due to the collected interest rate—as well as speed up the process. No bank or loan approvals are needed. My due diligence process is faster, and I can close sooner.
Abby Shemesh, Chief Acquisitions Officer, Amerinote Xchange
Connect with Buyers Personally
Connecting with prospective buyers on a personal level has consistently proven effective in expediting property sales.
For instance, there was a property in a desirable neighborhood that seemed to linger on the market. After engaging with a couple who valued the area’s family-friendly atmosphere, the house sold within a week. This personalized approach has time and again demonstrated its efficacy in swiftly closing successful sales.
Dino DiNenna, Real Estate Broker, Hilton Head Realty Sales
Declutter and Photograph for Appeal
Staging is king for quick sales! I recently helped a client sell their dated ranch house in just two weeks. We decluttered, brought in light, neutral furniture, and added pops of color with fresh flowers.
Professional photos showcased the home’s potential, and the inviting atmosphere at open houses sealed the deal. Staging helps buyers envision themselves living there, accelerating the decision-making process.
Perry Zheng, Founder and CEO, Pallas
Revitalize with Staging
Staging a house is one of the most effective strategies I have used to sell properties quickly. I had a property listed for sale that had been on the market for over six months with little interest from potential buyers. The layout of the house was not appealing, and it lacked character, making it difficult for buyers to envision themselves living there.
So, I suggested to the sellers that we stage the house to make it more inviting and showcase its potential. We decluttered and depersonalized the space, added some modern furniture and decor, and enhanced the curb appeal. Within two weeks of staging, we received multiple offers and were able to sell the house for a higher price than originally listed.
Brian Hemmerle, Founder & CEO, Kentucky Sell Now
Target Renovations for Local Appeal
Leveraging deep market insights and targeted renovations has been my go-to strategy for quick sales. For instance, a recent success involved a property in South Carolina where we focused on key upgrades that appeal to local buyers’ preferences.
By optimizing the home’s layout and enhancing curb appeal, we positioned it as a standout in the market. This approach not only attracted immediate interest but also culminated in a swift, above-asking-price sale.
Adam Seguin, Owner, Myrtle Beach Home Buyers
Highlight Features for Emotional Appeal
Staging the property effectively has been a game-changer in selling houses quickly. By arranging the space to highlight its best features and potential, we create an inviting atmosphere that appeals to buyers’ emotions and imaginations.
For instance, a recent property in a prime location was staged to accentuate its natural light and spacious layout. This approach led to multiple offers within the first week on the market, ultimately selling above the asking price. It’s about presenting a lifestyle, not just a space.
Josh Steppling, Broker Associate, Treasure Coast Real Estate
Invest in Quality Photography and Marketing
High-quality photographs and good promotion are critical for attracting prospective buyers online. An investment in high-quality photos and an engaging listing description can do wonders for the property’s exposure and potential buyers.
For example, I sold a beachfront property in three weeks after hiring a professional photographer to capture breathtaking photographs of the panoramic views and promoting the listing through targeted online advertising, which resulted in several inquiries from interested purchasers.
Gerrid Smith, Communications Manager, Texas Property Tax Loan Pros
Underprice for Quick Bidding Wars
Obviously, the quickest way to sell is just to underprice it; that guarantees a fast sale. In fact, you’ll still end up getting the price you actually want, because mark my words—people WILL bid over the asking price. If you’re in a hot market, that baby is going, going, gone in a flash. Just underprice it slightly, throw it to the sharks, and sit back. Within a week, you’ll be closed.
Rick Berres, Owner, Honey-Doers
Utilize Social Media Marketing
To sell a house quickly, I capitalized on the power of social media and online marketing. I created a comprehensive online listing with virtual tours and high-quality photos to showcase the property’s best features.
Then, I shared this listing across various social media platforms, tagging local real estate groups and using targeted ads to reach potential buyers. This strategy helped generate a buzz around the property and attracted a larger pool of prospective buyers.
By constantly engaging with comments and inquiries, I kept the momentum going, which led to more viewings and, ultimately, a quick sale. The key was to create compelling content that stood out in the crowded digital landscape, driving interest and engagement from the right audience.
David Ciccarelli, CEO, Lake
Create Immersive Video Walkthroughs
One strategy that has proven effective for selling houses quickly, in my experience, is leveraging high-quality video walkthroughs. An example of this in action was a property we listed in a competitive market where homes were sitting for weeks without offers. By investing in a professional video walkthrough, we showcased the unique features of the home, providing an immersive experience that photos alone couldn’t capture. This not only attracted more online views but also increased the urgency among potential buyers.
Within just a few days of posting the video tour, we received multiple offers. The property sold for above asking price less than a week after listing it. The key was not only having high-quality visual content but also combining it with a strong online presence and targeted digital marketing. We used social media platforms to amplify the property’s reach, ensuring it was seen by a highly engaged and relevant audience.
In my role as CEO of Weekender Management, and with my background in real estate law, I’ve seen the difference that a well-rounded, innovative marketing approach can make in the real estate market. Whether it’s a short-term rental or a residential property for sale, the combination of traditional tactics with modern digital strategies can significantly reduce time on the market and increase sale prices.
The example I shared underscores the importance of not just listing a property but actively marketing it through engaging, interactive content. This strategy is replicable and can be adapted across various markets to achieve similar fast-selling results.
Garrett Ham, CEO, Weekender Management
Set a Competitive Listing Price
While the processes involved in selling a house might be tricky and long, in my experience as a real estate agent, I have realized that when the plan is to sell a house quickly, setting a competitive price for the home is by far one of the most effective ways to cut through the middlemen of a long and tedious negotiation process, and low-ball offers. Ensuring that the property actually attracts multiple offers makes it much easier to quickly get the process of the transaction underway.
One notable experience that easily comes to mind is when I sold a property quickly last summer. The client needed to sell fast because they needed to fund the purchase of their new home from the sale (because they had to relocate for work). By strategically balancing between the value of the property and setting a price that would quickly attract the attention of more interested buyers, we were able to complete the processes of the transaction and also succeed in selling the house for its actual market value within enough time for my client to still be able to pay for the new home they wanted to buy.
Rinal Patel, Founder, Webuyphillyhomes
Price Below Market and Hold Offers
One strategy I’ve used to sell a house quickly is to price it significantly lower than the other sold comparable properties and hold back offers.
A recent example would be of a seller whom we assisted, who was about to go into foreclosure. The property needed some work, so we did some renovations and then listed the property for about $100,000 less than we thought it was worth. By doing this and then holding back offers, we were able to generate 30 offers and over 200 showings, which all happened in 7 days.
Sebastian Jania, CEO, Ontario Property Buyers
