Empire Group of Companies, through its luxury urban infill division Aspirant Development, today announced the official rebranding of its highly anticipated Downtown Phoenix high-rise project from its working name, Astra, to Arro – a landmark mixed-use development poised to become the tallest building in Arizona upon completion.

DEEPER DIVE: Read all the Ranking Arizona Top 10 lists here

INDUSTRY INSIGHTS: Want more news like this? Get our free newsletter here

Spanning approximately 1.8 million square feet, Arro will introduce a new level of scale and sophistication to Downtown Phoenix, anchored by a 541-foot tall north tower, set to become the state’s tallest building, and a 425-foot tall south tower. The project is designed to integrate luxury residential, hospitality, office and experiential retail offerings into a cohesive, vertically connected urban destination.

“Arro represents a defining moment not only for our team, but for Downtown Phoenix as a whole,” said Geoffrey Jacobs, managing partner of Aspirant Development. “From its scale and architectural presence to the caliber of partners we’re bringing to the table, every element of this project has been thoughtfully considered to deliver something truly transformative. This is the kind of development that signals where Phoenix is headed.”

Aspirant has partnered with acclaimed, immersive local restaurant group, Pretty Decent Concepts, to develop and operate a signature, multi-level restaurant and nightlife experience atop the north tower. The concept will occupy the top two floors of the building, delivering a dynamic, design-forward destination with sweeping, unobstructed views of the Valley.

“We were drawn to this space because it represents the kind of ambition we believe Downtown Phoenix deserves. Empire Group’s vision is incredibly inspiring, and we’re excited for Pretty Decent Concepts to be part of that momentum,” said Teddy Myers, founder of Pretty Decent Concepts. “We’re planning a show-stopping, multi-concept experience across the top two floors, one that we hope will serve as the crown jewel not only of Downtown Phoenix, but of the entire Valley.”

Pretty Decent Concepts is currently developing the 16,000-square-foot, multi-level project envisioned as a defining addition to Downtown Phoenix’s evolving hospitality landscape. The concept will bring together multiple dining and nightlife experiences under one roof, led by the group’s award-winning culinary and beverage team and rooted in immersive, design-driven storytelling.

Arro also will include The Optimist, a 250-key luxury lifestyle hotel concept planned for the north tower. The hotel is expected to be flagged by a major global brand, which will be announced at a later date, further elevating the project’s hospitality offering and positioning it as a destination for both visitors and locals.

The development will feature a 380-unit Class A+ residential tower within the north tower, designed to maximize unobstructed views in every direction, alongside the rooftop restaurant experience and hotel. The south tower will include approximately 150,000 square feet of large-floorplate Class A office space, 30,000 square feet of retail and restaurant space, and a 275-unit luxury co-living component.

Diversified Partners is leading leasing efforts for the project’s retail and restaurant components and facilitated the landmark agreement with Pretty Decent Concepts.

“Arro is set to redefine downtown Phoenix, and we’re excited to play a key role in its retail and restaurant offerings. A landmark moment for the project and the city is the penthouse restaurant deal with Pretty Decent Concepts, where we proudly represented both the landlord and the tenant. There is no better operator for this than Teddy Myers, who has shaped the food and beverage scene downtown. This milestone highlights Arro’s bold vision and our team’s expertise in high-profile, mixed-use developments,” said Marti Weinstein, of Diversified Partners.

The project is expected to be permit-ready by the end of 2026, with an anticipated three-year construction timeline.