In conjunction with the 2024 Woman Icon celebration, AZCREW announced the inaugural Woman Icon Award winner, created to honor a trailblazing woman in the commercial real estate industry.


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AZCREW, the commercial real estate organization that exists to transform the industry by advancing women globally, presents Dr. Jen Welter, the first female coach in NFL history, September 18 from 4 p.m. to 7 p.m.

Dr. Welter is also the author of “Play Big” in which she reveals the grit and determination that it took to be a trailblazer in one of the country’s toughest boys’ clubs.  With a career studded with several firsts, Dr. Welter made history when she coached the Arizona Cardinals’ inside linebackers for their 2015 training camp.  Dr. Welter serves as a powerful role model and an inspiring reminder that barriers are meant to be broken.

AZCREW will also announce the winner of inaugural Woman Icon Award at the event. This prestigious honor was designed to celebrate exceptional leadership, innovation, and impact, recognizing those who have paved the way for future generations.

“Establishing this award has been a labor of love for our board, as we are passionate about celebrating the achievements of women who have dedicated their careers to excellence in commercial real estate,” said AZCREW President Jenny Liles with Cresa. “By highlighting their leadership and visionary contributions, we hope to inspire future generations and reaffirm our organization’s goals of fostering an inclusive and dynamic industry.”

Nominations for this award will be reviewed by the AZCREW Executive Board & Nominating Committee. The nomination deadline is close of business on July 26. The nomination form can be found here.

“We are thrilled to introduce this inaugural award, which reflects our commitment to recognizing the outstanding contributions of female leaders in the commercial real estate industry,” said AZCREW President Elect Lynette Dreitz Fort with Cawley Architects. “We worked diligently to create criteria that honor a woman’s tenure, innovation, leadership, and impact in shaping the future of our industry. This award aligns perfectly with our mission to promote diversity, excellence, and the empowerment of women in commercial real estate.”

Ticket prices for the Woman Icon event are $175 for AZCREW members and $200 for non-members. The event location will be provided with registration. Registration, networking, appetizers, and cocktails is from 4 p.m. to 5:20 p.m. Dr. Welter will speak from 5:30 p.m. to 6:30 p.m. Networking will continue from 6:30 p.m. to 7 p.m. Register here.