Marketing for commercial real estate agencies and brokers is most important than ever before to showcase their offering and expertise in this highly competitive landscape. These days, commercial real estate companies, and brokers must smartly be able to market their CRE listings effectively, generate new leads, and close more leads to generate revenue. But for most CRE professionals, it can be challenging to develop and implement the right commercial real estate marketing campaigns.
Successful CRE marketing typically depends on utilizing the right marketing tools and solutions that help automate time-consuming tasks, promote real estate listing more effectively, and close more deals. The core purpose of developing a commercial real estate marketing campaign is to reach more qualified leads and present them with the most suitable property listings and offers. Luckily, there are several marketing tools and solutions available that can be used to develop and implement effective marketing campaigns to stand out among competitors.
Below is a list of the best commercial real estate marketing solutions to help you survive and thrive in this competitive real estate industry. Integration of these solutions will help you develop highly customized real estate marketing strategies to reach your prospects more efficiently.
SharpLaunch
Whether you are an experienced CRE professional or a newbie to the industry, SharpLaunch would be a great marketing solution for you to improve your commercial real estate marketing efforts and automate your processes. From building property websites and property search engines to email marketing, lead management, and analytics, all you can do with this awesome commercial real estate marketing software solution. This can put a lot of your tasks and jobs on autopilot to free up more time for you to deal with other productive things and simplify property listing and marketing.
Buildout
Buildout is commercial real estate software for agents and brokers. This is an all-in-one solution for CRE professionals to streamline everything from building database to marketing listings. Buildout is a cloud-based web app and designed with excellent features to help professionals automate time-consuming CRE marketing and document creation tasks. This also helps you build a strong brand in the industry with help of custom branded marketing documents, email messages, and websites. This could be a great tool for creating and publishing CRE marketing materials to streamline the process of listing properties.
Matterport
Matterport can give your commercial real estate listings a more immersing and attractive look. You can create virtual walk-throughs for all available properties on your lists to provide potential customers with an excellent experience. Matterport is a house of advanced cameras and software solutions that help you create 3D versions of the properties you are dealing with. You can then post them all across your property website and other property listing platforms to grab the attention of more prospects. This can take your commercial real estate marketing campaign to a whole new level.
VTS
Looking for a platform to centralize all your CRE operations and marketing tasks? VTS has got you covered. This is an advanced leasing, asset management, and marketing solution for commercial real estate professionals. Whether you are an industrial landlord or a broker, this could be the best platform for you to transform the leasing process and convert your leads to lease in the best way possible. The platform provides its users with real-time CRE market data to help them make intelligent and profit-making investments.
Flipping Book
FlippingBooks is one of the best commercial real estate marketing solutions and converts boring PDFs of your property listing into online flipbooks. You can share created flipbooks across your property website and other listing platforms to measure the content performance and get audience insights. You can also add videos, images, and outbound links in flipbooks to give them a highly personalized and immersing look. This could be a great way to share long and boring property-related documents and booklets in a more engaging way.
RCM
RCM is a commercial real estate marketing and BI platform for CRE professionals. According to the company, more than 50% of all US commercial real estate sales are brought to the marketing using this platform. This commercial real estate marketing solution provides features like integrated property marketing, transaction management, and business intelligence tools to streamline CRE operations to a great extent.
Final Words
There is a big deal of tools and solutions to choose from when it comes to streamline commercial real estate marketing tasks. The best CRE marketing solutions and tools are the ones that automate workflows, make time-consuming tasks simpler and allow you to spend more time on things that matter most to generate leads and close more deals. So, make sure to choose the right commercial real estate marketing solutions as per the individual needs and requirements of your agency to stand out.
