If you’re coming up with the newest construction company on the block, get ready for some major competition. After all, being the lucrative industry it is, the construction sector has some serious players dominating the entire market.
On a global scale, the construction market, as of 2023, is worth $15.26 trillion. The UK construction sector alone was worth almost $386 billion in 2023. Recent statistics also show that the UK’s construction industry also employs over two million people.
If you are to compete against these existing companies, your construction business really needs to stand out. And to do so in the modern, hyper-digitized era, you have to elevate your construction company’s online presence. Here’s how you can go about doing just that.
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Make Sure Your Website Actually Helps You
If someone lands on your site and can’t figure out what you do in ten seconds, you’ve already lost them. People don’t want to dig around for answers. Your homepage should clearly tell them who you are, what kind of projects you take on, and why they should trust you.
Don’t overthink it. Clean images of your past construction projects, simple navigation, and a contact form that works are the basics.
Make sure your construction company’s website looks good on phones too. Most folks are probably going to check you out while waiting in line somewhere or during their commute. If they can’t see your pictures or find your phone number, they’ll perhaps move on to another construction company’s website.
A good website builds trust before anyone even picks up the phone to call you.
Get Search Engines to Notice You
You could have the best-looking construction website in the world, but if no one finds it, it might as well not exist. This is where you need specialized search engine optimization, or SEO for your construction business.
According to PNDigital SEO Agency, state-of-the-art dedicated SEO for construction companies allows you to build your new business effectively. Landing your construction website on the very top of Google search results will allow you to capture almost 27.6 percent of all clicks. For this, you must focus on the three top-ranking factors of Google Search:
- High-quality content
- High-quality page experience
- High-quality links
A good SEO company knows how to help your site show up when people search for things like “best new home builders near me.”
There are tons of SEO agencies out there. But not all of them understand construction. Look for one of the leading SEO services that specializes in local businesses. The right team will get your site pulling in organic traffic and working hand-in-hand with your digital marketing.
Be Where People are Already Looking
In case you didn’t know, one in five social media users in the UK make purchases on social media at least once a week. That’s where people, who are looking for construction services, look for inspiration and even ask for contractor suggestions. Hence, if your construction company isn’t on social media, your potential clients are not seeing you.
Pick one or two platforms and commit to them. Post your projects, even if they’re still in progress. Show off what your team is doing. Share quick tips about home building or remodeling. If you specialize in commercial construction, try promoting your content on platforms like LinkedIn.
Also, reply to comments and messages. Social media isn’t just a billboard for your construction company. It’s a place where you should engage in conversations with potential clients or people who might show interest in your work.
Show Off Your Projects Like You’re Telling a Story
Every job you complete tells a story. Maybe you helped a family build their dream home or remodeled a kitchen just in time for a new baby. Those stories matter. And the way you share them can turn casual browsers into paying clients.
Write short posts about your projects and share before and after photos. Ask your clients if they’d be willing to leave a review or let you post a quick video testimonial.
People trust other people, not sales pitches. The more real construction stories you can put out there, the more your company feels like a safe bet.
Also, don’t forget to update your portfolio regularly. Your website should never look outdated or like a neglected construction project. If you finished a beautiful job last week, show it off today.
When your construction company’s online presence works right, it keeps people coming through the door even while you’re pouring concrete. It keeps your schedule full and your reputation strong.
Thus, as you’re focused on building homes, don’t forget to build your digital footprint too.
