In the current commercial real estate climate, face-to-face or on-site property tours and inspections aren’t the best way to go about showing a property to a client. Even before the COVID-19 pandemic severely restricted how brokers did business, Videoms, a California company, was introducing a new approach to showing a property.
Videoms enables virtual tours and property inspections with no face-to-face interaction. Using a combination of aerial and interior video, images and detailed graphic overlays, Videoms “packages” property tours and inspections, which can be sent anywhere in the world with a simple link. Videoms remotely markets properties allowing for continued sales and lease transactions of commercial properties, during this time of mass economic shutdown.
“Our introduction to Videoms was when we created a marketing video for a new listing we took on in Scottsdale,” said Ryan Desmond, partner at Phoenix-based Western Retail Advisors. “The response was very positive as a way to bring the project to life when traditionally the marketing for a product like that would have consisted of three or four page PDF document that you would email back and forth.
“We’ve also used them to target specific tenants for specific projects.”
Desmond said his company was using Videoms before the shutdown occurred. His company uses the product to show properties to out-of-state investors, saving both parties time and money on travel.
“I would say, going forward, there could be a broader use for it,” Desmond said. “I think its value is greatest on higher profile, more substantial listings. The use and utility of these going forward will increase, not decrease because it allows you to tell a complete story of a property.”
Videoms remotely markets properties allowing for continued sales and lease transactions of commercial properties. Stunning wide-shot aerial and street-level visuals with data-infused graphic overlays encapsulate all of the deal points of a particular property. Taking a deeper dive, Videoms include details that may get overlooked on an in-person property tour, such as geography, area demographics, existing tenant mix, traffic counts, etc. All of this is done with no human contact or travel necessary. These video offering memorandums, aerial property inspections and virtual tours were already making their mark in the industry by enabling property listings and inspections to stand out from the crowd. Here is an example of one property video.
Company co-founders Evan Brandt and Jason Schwetz, combined, have over 35 years of commercial real estate industry experience and have lived the role of landlord, tenant, investor and broker.
“We’ve seen the industry from all angles and have been receiving extensive praise from Videoms clients as businesses shut down all around us,” notes Schwetz. “They appreciate the fact that Videoms is providing a means of keeping property inspections and tours alive…remotely. So much so that we have been forced to extend our production capabilities to meet the overwhelming demand.”
