Estrella, a large-scale master-planned community in the bustling West Valley, has announced a significant milestone in its ongoing development. With the successful sale of 719 homesites within the vibrant villages of Lucero and Montecito, Estrella is flourishing and attracting national homebuilders.


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The recent sale of 508 homesites in the Montecito village is to national homebuilders Richmond American Homes and Lennar. The recent homesite purchases closed on Sept. 30. The homesites start with sizes ranging from 47 feet up to 65 feet wide.

The Montecito sale continues the momentum at Estrella with the sale of 211 homesites in the village of Lucero in early 2024 by Brightland Homes and Richmond American Homes.  Those models are set to open in early 2025.

“As the West Valley booms with quality employment, and more commercial, entertainment and retail offerings than ever before, homebuilders have definitely turned their attention to the neighborhoods Estrella can offer,” said Jeff Zimmerman, Vice President of Development for Estrella Development Company. Estrella Development LLC is a joint venture with Harvard Investments, Toll Brothers, and Värde Partners.

“Estrella is one of the largest master-planned communities in the West Valley benefits from the healthy growth taking place in the City of Goodyear. We have great schools from pre-K through high school within Estrella. With tons of amenities already in place, it makes Estrella’s new homes even more attractive to homebuyers,” Zimmerman said.

Nestled in the foothills of the Sierra Estrella Mountains south of I-10 in Goodyear, Estrella is adjacent to the 19,000-acre Estrella Regional Park. Residents have exclusive access to community amenities including two residents’ clubs with resort-style pools, fitness centers, restaurants, a water park area for kids, and more. The community also provides residents with a Yacht Club, 72 acres of lakes, and the award-winning public Championship course The Golf Club at Estrella. There are more than 65 miles of hiking and biking trails and more than 50 community parks within Estrella.

Estrella’s growth is a testament to its enduring appeal and strategic vision. The community’s thoughtful planning and commitment to excellence have attracted top-tier builders, ensuring that each new home reflects the highest standards of craftsmanship and design. At the gateway to the Estrella community is the newly conceived Welcome Center, recipient of three regional and national design awards in 2024.

“We have invested millions of dollars into the community to improve the experience in every way – including infrastructure, amenities, and overall experience. We’ve added new parks, improved signage, upgraded the golf experience and contributed significantly to refreshing the club experiences, to name a few,” said Tim Brislin, President of Harvard Investments, managing partner of Estrella.

“These significant new lot purchases confirm the builders’ confidence in Estrella today, and further cement Estrella’s reputation as a sought-after development that builders can invest in, as well as a recognized destination for homebuyers seeking a quality community with everything in place to enjoy now,” Brislin said.

The new builder neighborhoods will include the addition of more resident parks as well as introduce a diverse range of home styles and floor plans, catering to the varied needs and preferences of modern singles, couples, and families. 

The Montecito and Lucero lot sales were facilitated by Greg Vogel, Ryan Semro, Bret Rinehart, and Wesley Campbell with Scottsdale-based Land Advisors Organization.

“Estrella has a long-standing history in the West Valley and is one of the largest master-planned communities in the country. It serves as a centerpiece of the booming West Valley, offering incredible amenities for residents,” said Greg Vogel, CEO of Land Advisors Organization. “It’s no surprise that national builders recognize the immense opportunity here, with the substantial land supply and the area’s significant employment growth. Our team is honored to represent Harvard Investments in bringing these builders to Estrella and helping unlock the full potential of this remarkable community.”