Better Homes and Gardens Real Estate Move Time Realty has announced today that its national brand has been named “Real Estate Agency Brand of the Year” as part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity tracker that measures and compares brand health among more than 1,400 brands across nearly 150 categories. As a leading lifestyle real estate company, Better Homes and Gardens Real Estate received the highest cumulative ranking within the real estate category based on consumers’ perception of its familiarity and quality as well as consumer consideration of brand interaction.
“We are so happy to be affiliated with a brand that continues to raise the bar for being focused on what consumers want and need and how best to communicate that to them.,” said Susan Paul Owner and Designated Broker Better Homes and Gardens Real Estate Move Time Realty. “Being recognized as the ‘Real Estate Agency Brand of the Year’ is a huge honor and we strive every day to live up to that title.”
“We had the opportunity to build a brand based on core values and a service philosophy that we could make fundamental requirements of all companies that we welcome into our network,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Every business decision we make including who we affiliate with, how we present our training and tools to our brokers and affiliated real estate professionals, and how we convey our brand to consumers is grounded in exceeding people’s expectations. Seeing that consumers value what we stand for is the best recognition we can receive.”
