Meow Wolf, the Santa Fe-based arts and entertainment collective that has taken the entertainment industry by storm, announced today the expansion of their creative footprint with a new exhibition and hotel concept in the heart of the Roosevelt Row Arts District in Downtown Phoenix. In partnership with True North Studio and in the style of a completely new narrative world, the hotel and interactive arts venue is breaking the rules of a traditional hospitality experience in true Meow Wolf form.
The Meow Wolf exhibition will feature a hotel creating a truly immersive experience for all guests. Located at 811 through 817 N. 3rd St., the project will feature a 75,000 square-foot exhibition area complete with a 10,000 square-foot music and performance venue. The hotel will include approximately 400 rooms designed by local artists that explores all forms of overnight experiences, including faux-glamping, capsule rooms, communal hostel environments, absurd luxury suites, as well as lodging inside of the art exhibition itself.
“Guests are always asking about staying overnight inside of our House of Eternal Return project in Santa Fe, so doing an intertwined exhibition and hotel just made sense to us.” said CEO and Co-Founder Vince Kadlubek. “Our partnership with True North Studio in Phoenix is a perfect opportunity to explore this wild concept. Our intention for this venture is to collaborate with the creative community in greater Phoenix to produce an authentic, local statement of expression which will bring further excitement and creative energy to the Roosevelt Row Arts District. This project is going to be truly monumental on so many levels.”
“Meow Wolf’s entry into the Phoenix market represents a cultural shockwave and we are excited to partner with these amazing artists,” said Jonathon Vento, Founder and Principal Developer of True North Studio. “We are committed to the future of Phoenix as a great American city and understand the importance of a cultural economy. Meow Wolf’s presence will give Phoenix a spectacular boost in our ability to work with local artists and to attract and retain the kind of creative workforce necessary for success. The Meow Wolf Exhibition and Hotel will be the new epicenter for the arts, entertainment and tourism in the State of Arizona.”
“I’m proud of the work we have done during my 11 years on the City Council to create a Downtown that continues to be a destination location for exciting projects,” said Councilman, Michael Nowakowski, “Meow Wolf will bring a unique arts entertainment component that will attract both our citizens and tourists alike to Downtown Phoenix.”
To mark the launch of this new partnership, on Friday February 22, Kadlubek joined Vento for an evening inside Meow Wolf’s kaleidoscope of color, sound, and music that brings this crazy, highly inspiring company to life. With a one-night-only screening of their critically acclaimed documentary film MEOW WOLF: ORIGIN STORY, at monOrchid, True North Studio’s collaborative space, guests journeyed through the meteoric rise of an art collective as it attracts the support of George R.R. Martin (Game of Thrones) and morphs into a multi-million dollar power house in just a few short years. With the opening of its instantly successful exhibition in Sante Fe, House of Eternal Return, the group set its sights on new exhibits around the world.
This announcement comes on the heels of Meow Wolf’s growing portfolio. Slated for later this year, Las Vegas will be the first city to experience what Time Out just named “the #4 Best Thing To Do In The World”, as they open a new narrative universe inside a trippy shopping mall bazaar called Area 15. Also underway are two projects in Denver, a third permanent home inside a 90,000-square-foot space, as well asKaleidoscape, the first ever “art ride” at Elitch Gardens Theme & Water Park. Meow Wolf most recently shared expansion plans to Washington D.C., opening inside a three-level, 75,000 square foot structure located in the Fort Totten community in 2022.
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