Ideation Design Group (IDG), an award-winning global design firm headquartered in Phoenix, Arizona, announced that it has been awarded four major projects at the bustling Phoenix Sky Harbor International Airport. The approved projects now underway include a celebrity chef-driven restaurant, a local brewery and two retail stores in partnership with airport food and retail operators HMS Host and Paradies LaGardère Travel Retailer. 

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“One of the exciting highlights of this achievement is our collaboration with Food Network celebrity chef and restaurant magnate, Guy Fieri, as we design the captivating Guy Fieri’s Phoenix Kitchen + Bar,” said Jennifer Reynolds, Partner, Ideation Design Group. “These significant projects continue our long-standing partnership with Phoenix Sky Harbor International airport and operators HMS Host and Paradies LaGardère that reinforces our leading position in the world of airport design and innovation,” she said. 

Since 2004, Ideation Design Group has partnered with the world’s largest brands to execute their vision into functional works of art that deliver innovation through design. We are a creative, modern boutique architecture and interior design firm, providing full-service solutions with fresh ideas.

Just a year after Guy Fieri’s transformation of downtown Phoenix into “Flavortown,” he is taking his culinary empire to even greater heights by expanding to the prestigious Sky Harbor International Airport. This announcement comes alongside the revelation that more exciting restaurants are set to join the airport’s culinary scene in Terminal 4. The second addition is the SanTan Spirit House, affiliated with the locally-owned SanTan Brewing Company, promising a unique and local dining experience and, of course – great beer. 

As part of the second phase of new concessions introduced at the airport’s newest concourse, these unique culinary establishments will play a pivotal role as Sky Harbor continues to position itself as a destination airport for foodies. Passengers will have the pleasure of savoring the mouthwatering creations of Guy Fieri and the exceptional flavors of SanTan Brewing Company, making their time at Sky Harbor International Airport even more memorable.

In addition to these culinary delights, travelers will have the chance to explore two new retail outlets in Terminal 4. World renowned travel retailer Paradies LaGardère will debut The Fan Shop by PGA TOUR is a new retail destination tailored for golf enthusiasts and aficionados. This shop will offer a diverse range of golf accessories, providing visitors with a one-stop destination to gear up for their golfing adventures. The company will also open Phoenix Sky Harbor Aiport’s first Arizona RoadTrip store, offering a taste of local culture featuring Arizona-themed retail and souvenirs, including collectibles, artwork, clothing, jewelry, food items and more. 

IDG, renowned for its expertise in retail and restaurant design, has already been the recipient of numerous design industry awards for its exceptional work in Terminal 4 over the last several years. 

“We’re thrilled to be named design partner for these four major projects at Phoenix Sky Harbor International Airport,” said Jennifer Reynolds, a  partner with Ideation Design Group. “It has been exciting to be part of what has been a massive transformation for Phoenix Sky Harbor International airport and the millions of annual travelers it serves,” she said.

For more information on Ideation Design Group and their design portfolio, visit